Tono de Marca

Professional, authoritative, and educational, softened by an aspirational and empowering undercurrent. Direct, informative, and reassuring, prioritizing safety, quality, and proven results.

Valores de Marca

• •Expertise
• •Quality
• •Safety
• •Innovation

Mejores Prácticas

• •Maintain an Expert Voice: Always communicate from a position of authority and knowledge. Use precise, clear language and avoid overly casual slang or trendy jargon. The goal is to educate and build trust.
• •Prioritize "Why" Over "What": Instead of just stating what the product or service is, explain why it is superior. Focus on the science, the safety protocols, and the expert formulation.
• •Emphasize Benefits, Not Just Features: Translate technical features into tangible client benefits. For example, instead of "we use single-use sterile needles," write "for your safety and peace of mind, every procedure uses single-use sterile needles."
• •Uphold a Consistent Visual and Textual Aesthetic: The clean, professional, and clinical feel of the brand's visual identity should be mirrored in the copy. The text should be as polished and precise as the procedures offered.
• •Segment Communication for Different Platforms: While the core tone remains the same, tailor the message to the platform. Use LinkedIn for industry insights and professional training announcements, Instagram for high-quality visual results and aspirational content, and Facebook for a mix of educational posts and community building.

Percepción Social

Perceived as a high-end, specialized provider and a trusted authority within the beauty and medical aesthetics industry. For consumers, it's seen as a premium, reliable, and safe choice. Fosters trust and credibility, though potentially less approachable to a mass-market. A serious, results-oriented company.

Ejemplos de Copy

• •Precision in every detail. Our lip pigmentation technique enhances natural shape and color, delivering lasting results grounded in medical safety. True beauty, redefined by science.
• •Elevate your craft. Our masterclass in areola restoration is designed for the dedicated professional. Learn the latest techniques in medical tattooing from industry leaders. Your journey to expertise starts here.
• •At Esthetics by Medicontur, we unite artistry with medical science. Our mission is to provide safe, innovative, and effective permanent makeup solutions that empower and restore confidence. Trust in our expertise to reveal your most radiant self.
• •The future of cosmetic tattooing isn't just about aesthetics; it's about integrity. The use of clinically-tested pigments and non-invasive techniques is setting a new standard for patient safety and satisfaction in our industry.
• •Tired of the daily makeup routine? Discover the freedom of flawless, permanent eyeliner. Our medically-supervised procedure ensures a perfect, natural look that lasts. Effortless beauty is now a reality.