Tono de Marca

Sophisticated & Artistic, Elegant & Understated, Intelligent & Conceptual, Slightly Enigmatic/Exclusive, Passionate (about craft)

Valores de Marca

• •Artistic Expression & Creativity
• •Individuality & Uniqueness
• •Quality Craftsmanship
• •Powerful Femininity
• •Timelessness (with a modern edge)
• •Exclusivity & Discerning Taste

Mejores Prácticas

• •Develop a Core Lexicon: Identify 10-15 keywords and phrases that truly represent the brand's essence (e.g., "paradox," "sculptural," "refined," "raw elegance," "intellectual," "artisanal," "Parisian sensibility"). Strive to incorporate these naturally into your copy.
• •Focus on "Show, Don't Just Tell": Instead of saying "our clothes are high quality," describe the specific materials, the intricacies of the cut, or the couture techniques used. Let the details convey the quality and artistry.
• •Maintain an Elevated Vocabulary (but avoid jargon): Use sophisticated and precise language that reflects the intelligence and discernment of your target audience. However, avoid overly academic or obscure industry jargon that could alienate.
• •Embrace Nuance and Subtlety: The brand speaks of paradoxes. The copy should reflect this ability to hold complexity. Avoid overly simplistic or loud statements. Opt for intrigue and understated confidence.
• •Visual-Verbal Harmony: Ensure the tone of the copy perfectly complements the brand's visual identity. If the imagery is artistic and minimalist, the copy should be too. This consistency across all touchpoints reinforces the brand message powerfully.

Percepción Social

Niche & Respected, High-Quality & Aspirational, Artistic & Avant-Garde (to a degree), Authentically French, For the Discerning Woman

Ejemplos de Copy

• •The Architecte Blazer: A study in contrasts. Sharp Parisian tailoring meets a deconstructed sensibility, crafted from [Material]. Embrace a silhouette that is at once powerful and nuanced. The embodiment of modern femininity.
• •Where strength meets fluidity. Discover the art of movement, woven into every seam. #EstherBancel #ArtisanalFashion #PowerfulFemininity
• •Esther Bancel: Redefining Parisian Couture. For the woman who wears her story.
• •New Arrivals: Unveiling Paradoxes in Form & Texture.
• •From the ateliers of Dior and Chloé to her own vision, Esther Bancel sculpts a new narrative for feminine power. Raw, refined, resolutely individual. #FrenchDesigner #LuxuryFashion