Tono de Marca

The prevailing tone of ESSNCE is youthful, trendy, and accessible. Their communication on social media is casual and engaging, using popular music and video formats to connect with a younger demographic. They project an image of being "in the know" about fragrance trends, positioning themselves as a go-to for affordable luxury. The language used is often enthusiastic and descriptive, aiming to evoke sensory experiences.

Valores de Marca

• •Accessibility
• •Quality
• •Inclusivity
• •Cruelty-Free
• •Community-focused

Mejores Prácticas

• •Stay Visually Cohesive: Use a consistent aesthetic across all social media platforms. This includes using similar filters, fonts, and a defined color palette that reflects the brand's youthful and trendy vibe.
• •Embrace User-Generated Content: Actively encourage and feature customer photos and videos. This not only provides social proof but also reinforces the community-focused and accessible nature of the brand.
• •Maintain a Conversational and Enthusiastic Voice: Use emojis, ask questions, and respond to comments in a friendly and approachable manner. Avoid overly formal or technical language.
• •Leverage Influencer Collaborations: Continue partnering with micro and macro-influencers in the beauty and fragrance space. This helps to maintain relevance and reach a wider, targeted audience.
• •Be Transparent and Authentic: Continue to be open about the brand's values, such as being cruelty-free and offering affordable alternatives. This builds trust and resonates with a conscious consumer base.

Percepción Social

The general perception of ESSNCE is largely positive, with customers expressing satisfaction with the quality and longevity of the fragrances, especially given the price. Many see the brand as a smart and savvy choice for fragrance lovers who want to smell good without breaking the bank. The term "dupe" is frequently associated with the brand, which carries both positive connotations of affordability and potential negative ones of lacking originality. However, the launch of their "Originals" line indicates a strategic move to establish a more unique brand identity. Online discussions on platforms like Reddit show a curious and engaged community eager to share their experiences and reviews of the various scents.

Ejemplos de Copy

• •Stop scrolling. You've just found your new signature scent. Introducing 'Starlight Whispers' – a dreamy blend of jasmine, sandalwood, and a touch of vanilla. ✨ Get ready for the compliments. #Essnce #NewFragrance #AffordableLuxury
• •Smell like a million bucks without spending it. Our perfumes are inspired by the world's most iconic scents, at a price you'll love. Treat yourself. You deserve it. #EssncePerfumes #DesignerDupes #TreatYourself
• •Calling all vanilla lovers! 🍦 Our 'Vanilla Sky' is a warm, cozy, and utterly addictive scent that will have you smelling like a sweet dream all day long. #VanillaPerfume #GourmandFragrance #Essnce
• •We want to know! Which ESSNCE fragrance are you wearing today? Drop your scent of the day in the comments below! 👇 #SOTD #EssnceCommunity #FragranceLover
• •Dare to be original. Our ESSNCE Originals collection is crafted for those who write their own story. Unique, unforgettable scents, created by us, for you. Discover your new obsession. #EssnceOriginals #BeUnique #NicheFragrance