Tono de Marca

Aspirational, reassuring, educational, and playfully accessible, balancing scientific terminology with emotional, benefit-focused language.

Valores de Marca

• •Holistic Wellness
• •Natural & High-Quality Ingredients
• •Efficacy & Results
• •Modern Convenience
• •Empowerment through Education

Mejores Prácticas

• •Lead with the Feeling, Follow with the Function: Always start by addressing the emotional need or desired outcome (e.g., 'Restore Comfort,' 'Nourish Your Mind'). Then, introduce the ingredients (Shiitake, Lion's Mane) as the natural solution.
• •Use an Empowering Vocabulary: Incorporate words like 'unlock,' 'elevate,' 'restore,' 'recharge,' and 'balance.' This positions the customer as the hero of their wellness journey, with the product as their trusted tool.
• •Maintain a Balance of Science and Simplicity: Reference the powerful active ingredients by name (e.g., Cordyceps, CBD) to build credibility, but always translate them into simple, tangible benefits (e.g., vitality, relief).
• •Evoke Sensory Experience: Use descriptive and slightly playful language ('whimsical delight,' 'flavourful journey') to describe the taste and experience of taking the gummies, differentiating the brand from more clinical competitors.
• •Be Aspirational but Attainable: Frame the ultimate goal as 'your best self,' a continuous journey of improvement, rather than an instant, unrealistic cure. This builds a long-term, trusting relationship with the consumer.

Percepción Social

Essentia Natura is perceived as a trusted, effective, and premium quality brand, known for its pleasant-tasting gummies that offer tangible benefits, particularly for sleep and relaxation, appealing to all genders seeking natural wellness solutions.

Ejemplos de Copy

• •The End of Restless Nights. Stop counting sheep and start counting on deep, restorative sleep. Our REST gummies, with a powerful blend of Reishi mushroom and Ashwagandha, help you drift off naturally and wake up recharged. Unlock your best mornings. #EssentiaNatura #SleepWell #NaturalWellness
• •Find Your Calm. Master Your Day. Life doesn’t slow down. But you can find your balance. Whether it's for deeper rest, sharper focus, or soothing relief, Essentia Natura’s mushroom gummies are your daily ritual for a better you. Natural, vegan, and delicious. Shop the collection now and save 20% with code FEELGOOD20.
• •Feeling stressed? It's time to find your balance.
• •Nourish Your Mind. Elevate Your Life. Discover the power of Lion's Mane in our delicious, focus-enhancing gummies.
• •My brain at 3 PM. (Video depicting stress -> calm after taking CALM gummy). A moment of harmony.