Tono de Marca

Sincere, Spiritual, and Nurturing. It is personal and warm, transparent, educational, community-oriented, and friendly.

Valores de Marca

• •Faith and Spirituality
• •Health and Safety
• •Quality and Craftsmanship
• •Family and Community
• •Comfort and Self-Care

Mejores Prácticas

• •Always Lead with the "Why": Your mission to "be the light" and provide a safe, prayer-filled product is your strongest differentiator. Start with this core message in your brand storytelling, "About Us" page, and key marketing campaigns to build an immediate emotional connection.
• •Emphasize "Safe & Clean" in Product Details: In every product description, consistently list the key benefits: "100% soy wax," "phthalate-free," "carcinogen-free," and "clean-burning." This reinforces the value of health and safety and directly addresses the pain points of customers who have had negative reactions to other candles.
• •Maintain a Personal and Sincere Voice: Write as Shannon, the founder. Use "I" and "my" in brand-level communications like emails and social media stories. Sharing the personal journey and the "why" behind the business makes the brand relatable and builds trust.
• •Weave in Spirituality Authentically: The faith-based aspect is central to your brand. Integrate it naturally by using phrases like "poured with prayer," "a ministry of light," and "bringing peace and hope into your home." This will resonate deeply with your target audience. Ensure this language is present but not overpowering on product-focused pages.
• •Connect Scent to Emotion: When describing a fragrance, go beyond the notes. Connect it to a feeling or a memory. Instead of just "lavender and vanilla," try "a calming embrace to help you unwind after a long day." This aligns with the brand's goal of providing comfort and enhancing well-being.

Percepción Social

The brand is perceived very positively by its customers, who praise the quality and scent of the candles, noting the absence of negative physical reactions. Customers deeply connect with the founder's story and the spiritual element, appreciating that prayers are poured into each candle. The founder is seen as a "lovely human who pours conviction and passion into her craft." Overall, it is viewed as a trustworthy, high-quality, heartfelt small business that delivers on its promise of a clean and beautiful product.

Ejemplos de Copy

• •Fill your home with more than just a beautiful scent. Fill it with peace, hope, and light. Each of our candles is hand-poured with 100% soy wax and heartfelt prayer, so you can breathe easy knowing it's safe for your loved ones. This is your invitation to relax and be the light. #EsseLux #BeTheLight #PrayerCompany #CleanBurning
• •Tired of candles that give you headaches? So were we. That s why we created Esse Lux Candle Co. a family-run business dedicated to crafting beautiful, safe, and non-toxic soy candles. Our mission is to bring light to your home without the harmful chemicals. Experience the difference. Shop our collection today.
• •Capture the essence of a warm breeze and fresh laundry with our Summer Linen candle. Hand-poured in small batches, this candle blends clean cotton and a touch of sunshine to create a soothing, uplifting atmosphere. Made with 100% soy wax and phthalate-free fragrance, it s a pure and simple comfort you can feel good about. Light it and let peace fill your space.
• •This business has always been about more than just candles; it's about ministering to hearts. As I was pouring a new batch of our beloved scents this week, I prayed that each one would bring a sense of peace and comfort to the home it lands in. I hope that when you light your candle, you feel supported, encouraged, and loved. Thank you for being part of our community. With warmth, Shannon.
• •Hand-Poured with Love & Prayer. 100% Soy Wax. No Toxins. No Headaches. Just Light.