Tono de Marca

Approachable, Inclusive, Passionate, Playful, Community-Oriented

Valores de Marca

• •Inclusivity & Diversity
• •Community Support
• •Passion for Craft
• •Authenticity/Relatability
• •Customer Focus

Mejores Prácticas

• •Embrace Your Unique Identity: Consistently incorporate the "Latina/lesbian-owned" and "small business" aspects into your narrative where appropriate. This builds connection and resonates with specific audiences. Let your personality shine through!
• •Use Inclusive & Welcoming Language: Employ warm, friendly, and inviting words. Use emojis to convey emotion where platform-appropriate (especially on social media). Speak to your audience as peers and fellow creatives.
• •Show, Don't Just Tell, Your Passion: Instead of saying "we are passionate," use enthusiastic language ("OMG, swooning over these!," "Look at these beauties!"). Share the joy and excitement you have for your products.
• •Inject Humor and Relatability: Don't be afraid to be a little playful or share relatable moments (like the TikTok jeans video). This makes the brand more human and approachable.
• •Foster a Sense of Community: Address your audience as a "fabric fam" or "community." Encourage interaction by asking questions ("What will YOU make?"). Highlight how their support impacts your small business.

Percepción Social

Positive, Supportive of Small, Diverse Businesses, Potentially Confusing

Ejemplos de Copy

• •💖 OMG, you HAVE to see these new arrivals! ✨ We’re totally swooning over these [Fabric Type, e.g., buttery soft double brushed poly] prints – perfect for your next amazing creation. As a small, latina & lesbian-owned biz, every yard you snag helps us keep the fabric dreams alive! What will YOU make? Show us! #EspinozaFabrics #NewCollection #FabricLove #SupportSmallBiz #QueerOwned #LatinaOwned #SewingCommunity
• •(Upbeat, trending audio) Visual: Quick cuts of the fabric, close-ups of texture, someone happily holding/dancing with the fabric. Text Overlay: That feeling when the new fabric drop is THIS good! 😍🌈 Seriously, OBSESSED. What masterpiece are you dreaming up with this beauty? #FabricHaul #EspinozaFabrics #SewHappy #ColorfulCreations #SmallBusinessLove
• •More Than Just Fabric. We're Espinoza Fabrics – your queer & Latina-owned spot for vibrant, quality fabrics that tell a story. From our family to yours, let's create something beautiful together. #Community #Inspiration #FabricsForAll
• •🎉 Psst! A little treat just for our amazing fabric fam! 😉 Hey [Customer Name]! Because you're part of our incredible Espinoza Fabrics family, we wanted to share some love. This week, get [Discount/Offer] on all [Category, e.g., custom print fabrics]! We’re a small, passion-driven team, and your support means the world. Let's get crafty! ❤️
• •Meet your new crush: our '[Playful Fabric Name]' bullet fabric! It's got just the right amount of sass and stretch for those bows, bummies, or whatever your creative heart desires. Seriously, it’s a dream to work with – even if you’re fueled by chaos and coffee like us! 😉 #BulletFabric #SewCute #EspinozaFabrics #EasyToSew