Tono de Marca

Elegant, Sophisticated, Empowering, Confident, Practical, Functional, Conscious, Responsible, Approachable Luxury

Valores de Marca

• •Quality & Craftsmanship
• •Versatility & Functionality
• •Timeless Style
• •Sustainability & Ethical Production
• •Empowerment of Women

Mejores Prácticas

• •Develop a Comprehensive Brand Voice Guide: Document the brand's tone (elegant, empowering, practical, conscious), core values, target audience personas, and key messaging points. This guide should provide clear do's and don'ts for language, style, and imagery.
• •Prioritize "Smart Versatility": Ensure copy consistently highlights how Esin Akan bags adapt to the multifaceted lives of modern women. Use active, empowering language that focuses on the solutions and confidence the bags provide, rather than just features.
• •Integrate Sustainability Naturally: Weave in the brand's commitment to ethical sourcing, tree planting, and innovations like olive leather as intrinsic parts of the quality and luxury narrative, not as an afterthought. Authenticity here is key.
• •Emphasize Timeless Elegance over Trends: Copy should focus on the enduring style, quality craftsmanship, and thoughtful design that makes an Esin Akan bag a long-lasting investment, appealing to a desire for conscious consumption.
• •Maintain Consistency Across All Channels: Whether it's a website product description, an Instagram caption, a YouTube video script, or a customer service email, the tone should remain consistent. Regularly review content across platforms to ensure alignment with the brand voice guide.

Percepción Social

Positive for Quality and Design, Respected for Sustainability Efforts, Aspirational yet Attainable, Associated with Modern, Confident Women, Growing Recognition

Ejemplos de Copy

• •Headline: Esin Akan: Master Your Day, Effortlessly. Body: Designed for the woman who does it all, our versatile leather handbags seamlessly transition from boardroom chic to evening elegance. Discover intelligent style that works as hard as you do.
• •Headline: Sustainable Luxury. Timeless Design. Body: Experience the beauty of Esin Akan. Crafted from ethically sourced leathers and innovative plant-based materials, each bag is an investment in enduring style and a kinder planet.
• •Headline: The Art of Versatility. The Science of You. Body: Why choose between function and fashion? Esin Akan bags are ingeniously designed to adapt to your every need, offering multiple ways to wear and organize, so you're always prepared and polished.
• •Headline: More Than a Handbag. It's Your Confidante. Body: From crucial meetings to cherished moments, an Esin Akan bag is built to empower. Lightweight, spacious, and impeccably organized – carry your world with confidence and grace.
• •Headline: Invest in Yourself. Invest in Forever. Body: Esin Akan blends European craftsmanship with a modern sensibility. These aren't just bags; they are partners in your success, designed to be loved for a lifetime. Plant a tree with every purchase and carry a piece of positive change.