Tono de Marca

Personal and Passionate, Creative and Playful, Approachable and Friendly

Valores de Marca

• •Artisanal Craftsmanship
• •Creativity and Originality
• •Joy and Vibrancy
• •Authenticity

Mejores Prácticas

• •Always Write in the First Person: Use "I" and "my" when talking about the creation process and inspiration, and "we" when referring to the brand as a whole. This maintains the personal, creator-driven feel.
• •Tell the Story Behind the Sparkle: Don't just sell a necklace; sell the inspiration. Whether it was inspired by a memory, a color, or a feeling, sharing the story adds value and reinforces the brand's creative and passionate values.
• •Use Evocative and Sensory Language: Use descriptive words that appeal to the senses. Instead of "nice necklace," use phrases like "vibrant, juicy colors," "playful crunch," or "delicately painted." This aligns with the artistic and vibrant nature of the products.
• •Ask Questions and Encourage Interaction: Actively invite your audience into a conversation by asking for their opinions, styling tips, or stories. This builds community and strengthens the friendly, approachable tone.
• •Let the Passion Shine Through: Write with genuine enthusiasm. Your excitement for the materials, the process, and the final products is contagious. Let that passion be the consistent thread that runs through every caption, description, and comment.

Percepción Social

The public perceives esdeinés as a charming and authentic small business that offers high-quality, unique, and artistic jewelry. Customers are drawn to the originality of the designs and the personal touch of the founder. The brand is viewed not just as a retailer but as a creative project that they can personally connect with and support. The social media engagement reflects a loyal community that appreciates the artisanal value and joyful aesthetic of the products.

Ejemplos de Copy

• •Freshly picked from the studio! ✨ Meet the new Carrot Necklace! 🥕 I’ve been so excited to share this piece, crafted by hand with vibrant beads to add a playful crunch to your look. It’s all about having fun with your style and not being afraid to wear something that makes you smile. How would you style it? #esdeines #HandmadeJewelry #ColoreaTuVida
• •They say inspiration comes from anywhere. For me, it was a perfect afternoon snack in Spain. The colors, the joy, the memory... I wanted to wear it! Every bead on the Gilda necklace is threaded by hand, turning a simple moment of happiness into something you can carry with you. This is more than jewelry; it's a story. #esdeines #Artisan #BehindTheScenes
• •Feeling bold or keeping it simple today? We love layering the ‘Gambón’ and ‘Básico’ necklaces for a splash of color. Show us how you wear your esdeinés! Tag us in your photos for a chance to be featured. #esdeinesStyle #OOTD
• •Delicately Hand-Painted. Endlessly Unique. Our Porcelain Collection is a tribute to patience and artistry. Each piece is molded and painted by hand, making every single necklace a miniature work of art. These are the designs for when you want your jewelry to whisper a story of creativity and timeless charm. Wear a masterpiece.
• •Subject: Ready to color your week? Body: Hi [Customer Name], just a little note from my studio to you. I believe every day deserves a touch of brightness. Whether it's a bold statement piece or a simple, colorful choker, your jewelry should be as full of life as you are. Find a piece that tells your story and get ready to smile every time you put it on. Explore the new collection and let's color your world together.