Tono de Marca

professional, expert, and service-oriented

Valores de Marca

• •Quality
• •Expertise
• •Customer-Centricity
• •Passion for the Sport
• •Reliability

Mejores Prácticas

• •Prioritize Clarity and Information: Ensure all copy is clear, concise, and provides the necessary technical details. Avoid jargon where possible, but don't shy away from specifications that an informed player would value.
• •Maintain a Professional and Encouraging Voice: The tone should be consistently supportive and respectful of the customer's journey, whether they are a beginner or a seasoned professional.
• •Focus on Benefits, Not Just Features: Instead of only listing what a product is made of, explain how that feature translates into a tangible benefit on the court (e.g., "carbon-fiber frame for superior stability").
• •Build Authority Through Expertise: Regularly incorporate language that showcases knowledge of the sport. This could be through blog posts (a future opportunity), detailed buying guides, or specific product recommendations.
• •Ensure Consistency Across All Touchpoints: From the website to any future email or social media communications, the professional, expert, and customer-centric tone must remain the same to build a strong, recognizable brand identity.

Percepción Social

The perception is that of a specialized, no-frills retailer focused on delivering quality tennis equipment. Customers likely view it as a serious and reliable supplier rather than a lifestyle brand. The absence of a strong community-building effort on social platforms means its perception is transactional and product-focused. There is no evidence of significant negative perception, such as widespread complaints on platforms like "Reclame Aqui".

Ejemplos de Copy

• •Unleash precision and power with the new [Racket Model]. Engineered for the competitive player, its carbon-fiber frame provides superior stability on every shot, while the innovative string pattern technology offers maximum spin potential. Dominate the court with equipment designed for victory.
• •Your Best Game Starts Here. From amateur to pro, find expertly selected rackets, strings, and accessories to elevate your performance. Quality you can trust, service you can count on.
• •Founded by passionate players, for passionate players. Escama Store was born from a single mission: to provide the tennis and beach tennis community with access to the world's best equipment, backed by genuine expertise. We're more than a store; we are your dedicated partner on the court.
• •Just In: The Gear That Will Redefine Your Match.
• •Gear Up for the Season. Prepare for your next match with 15% off all beach tennis essentials. High-performance equipment at prices that let you play without compromise. Shop now.