Tono de Marca

Inspiring, helpful, and accessible

Valores de Marca

• •Quality & Durability
• •Comfort & Lifestyle Enhancement
• •Aesthetics & Style
• •Value & Affordability
• •Customer-Centricity
• •Innovation & Practicality

Mejores Prácticas

• •Emphasize Lifestyle Benefits, Not Just Features: Focus on how the products enhance the customer's life, create comfort, facilitate gatherings, and allow them to enjoy their spaces. Use evocative language that paints a picture of these experiences.
• •Balance Aspiration with Accessibility: While showcasing beautiful settings and inspiring a better lifestyle, maintain an approachable tone. Highlight value, sales, and the practical aspects of the products to ensure the brand feels attainable.
• •Be Authentic and Transparent (Especially Regarding Potential Issues): Given the mixed reviews on assembly and occasional quality concerns, consider incorporating helpful tips, clear assembly guidance in marketing materials, or proactively addressing how the company handles issues. This builds trust.
• •Use Warm, Positive, and Engaging Language: Words like "celebrate," "serenity," "cozy," "adventure," "unforgettable," "joy," and "love" align with the desired emotional connection. On social media, directly engage with users, ask questions, and encourage sharing.
• •Maintain Visual and Textual Cohesion: Ensure the imagery used alongside the copy reflects the same values of style, comfort, and enjoyment of home and outdoor spaces. The copy should enhance the story the visuals are telling.

Percepción Social

Generally Positive but Inconsistent

Ejemplos de Copy

• •Headline (Gazebo): Create Your Outdoor Sanctuary. Erommy Gazebos: Style, Shade, and Serenity, Built to Last. Body: Imagine your backyard transformed into a haven of peace. Our galvanized steel roof gazebos offer robust protection from the elements and a timeless design that elevates your outdoor living. Craft unforgettable moments, rain or shine. Shop the collection and enjoy [Discount]% off this week!
• •Social Media Post (Patio Set): Weekend vibes, elevated. ☀️ Gather your loved ones and sink into the comfort of our [Product Name] patio set. Designed for lazy afternoons and lively conversations, it’s where memories are made. What are your weekend plans? Share below! #ErommyHome #OutdoorLiving #PatioPerfection
• •Product Description (Indoor Chair): More Than Just a Chair, It's Your Cozy Corner. Unwind in style with the Erommy [Chair Name]. Featuring [Key Feature 1, e.g., plush velvet] and [Key Feature 2, e.g., ergonomic design], it’s the perfect blend of comfort and chic. Your new favorite spot awaits.
• •Email Subject Line (General Promotion): ✨ Refresh Your Space, Inside & Out, with Erommy! Email Body Snippet: At Erommy, we believe your home should be a celebration of life’s natural beauty. Discover durable, stylish furniture and outdoor essentials designed to bring comfort and joy to your everyday. From sun-drenched patios to cozy living rooms, find pieces that tell your story. Explore new arrivals and enjoy special savings today!
• •TikTok Video Caption (User-Generated Content Style): Officially OBSESSED with my new Erommy [Product Name]! 😍 It’s totally transformed my [Space, e.g., backyard] into the ultimate chill zone. Easy to [Assemble/Set up] and looks amazing. Who else is ready for [Activity, e.g., summer nights]? #Erommy #HomeUpgrade #OutdoorGoals #[ProductName] #[RelevantHashtag]