Tono de Marca

Professional, Authoritative, and Caring

Valores de Marca

• •Health and Well-being
• •Expertise and Scientific Validation
• •Quality and Durability
• •Customer-Centric Solutions

Mejores Prácticas

• •Lead with Authority: Always prioritize phrases like 'Physio-designed,' 'Endorsed by,' and 'Medically-approved.' This is your strongest unique selling proposition and builds immediate trust.
• •Translate Features into Feelings and Benefits: Instead of saying 'adjustable lumbar support,' write 'Targeted lower back support that alleviates pain from long hours of sitting.' Focus on the outcome for the user.
• •Use the Voice of the Customer: Incorporate testimonials and review snippets into your ad copy. Phrases like 'The best investment I've made for my WFH setup' are powerful social proof.
• •Maintain a Reassuring Tone: Use words that convey support, health, and guarantees. Terms like 'well-being,' 'solution,' 'guaranteed comfort,' and 'long-term relief' align perfectly with the caring aspect of your brand tone.
• •Emphasize Investment over Expense: Frame the purchase as a long-term investment in health, comfort, and productivity. This helps justify the premium price point and shifts the focus from cost to value.

Percepción Social

premium, trustworthy, and highly effective

Ejemplos de Copy

• •Stop Enduring Your Workday. Start Thriving in It. Back pain isn't a requirement for a productive day. Our physio-designed ergonomic chairs are medically endorsed to provide optimal support, reduce strain, and transform your well-being. Feel the difference that expert design makes.
• •Endorsed by the World Federation of Chiropractic. Trusted by Your Back. We didn't just build a chair; we engineered a health solution. Every Ergotherapy product is designed to align with your body's natural posture, proven to reduce pain and enhance focus. Invest in your health—your future self will thank you.
• •More Than a Desk. It's Your Daily Energy Boost. Switch between sitting and standing with our electric sit-stand desks. Elevate your energy, improve circulation, and break the sedentary cycle. Reclaim your workday, your way.
• •The ROI of Comfort? Increased Productivity and Zero Pain. Your office furniture should be your biggest asset. Our corporate clients report significant increases in employee comfort and efficiency. Partner with Ergotherapy to build a healthier, more productive workforce.
• •From Gaming Marathons to Work Deadlines, We've Got Your Back. Don't let discomfort cut you short. The Ergo-G Gaming Chair is engineered for long-term support, combining physio-led design with a high-performance aesthetic. Stay in the zone, pain-free.