Tono de Marca

ErgoFinland's tone of voice is a calculated blend of expert and authoritative, supportive and consultative, and aesthetic and quality-conscious.

Valores de Marca

• •Expertise & Leadership
• •Holistic Well-being
• •Partnership & Service
• •Quality & Design
• •Innovation

Mejores Prácticas

• •Lead with the "Why": Always start with the benefit (e.g., "Improve focus," "Reduce back pain") before detailing the feature (e.g., "adjustable lumbar support"). The brand sells outcomes, not just objects.
• •Use the Language of Partnership: Employ words like "we guide," "our experts help," "we partner with you," and "solutions" to reinforce the brand's consultative and supportive role.
• •Balance Expertise with Accessibility: While the tone is authoritative, it should never be alienating. Explain ergonomic concepts simply. The goal is to empower the customer with knowledge, not overwhelm them with technical jargon.
• •Emphasize Nordic Heritage and Quality: Reference "Nordic design," "Finnish quality," and the brand's leadership in the region to build trust and justify a premium position. This connects the products to a broader story of quality and minimalist aesthetics.
• •Maintain Visual and Textual Harmony: Ensure the clean, modern, and professional tone of the copy is always matched by high-quality, well-lit photography and a clean website design. The visual identity and the verbal identity must be perfectly aligned.

Percepción Social

The public and customer perception of ErgoFinland is that of a premium, trustworthy, and expert supplier. It is seen as a B2B specialist chosen by discerning clients who prioritize employee well-being and are willing to invest in quality. For individual consumers, it is perceived as a high-end brand offering durable, effective, and well-designed ergonomic solutions. The brand is not a low-cost provider; its value is seen in its expertise, comprehensive service, and the long-term benefits of its products. The target audience is less about "young men" and more accurately described as professionals and organizations investing in health, productivity, and quality design.

Ejemplos de Copy

• •Is your team's productivity being silently drained by poor ergonomics? Static work environments cost more than just discomfort; they impact focus and output. At ErgoFinland, we partner with companies to transform workspaces into assets for well-being and efficiency. Our comprehensive assessments identify pain points and deliver tailored solutions—from saddle chairs for active sitting to fully adjustable desks. Let's design a healthier, more productive future for your team. #WorkplaceWellness #Ergonomics #Productivity #OfficeDesign
• •Your workspace should inspire you. ✨ Merge Scandinavian design with unparalleled ergonomic support to create a home office that's as beautiful as it is healthy. Our Pure Interior Edition is curated for comfort, focus, and style. Elevate your workday. #HomeOffice #ScandinavianDesign #ErgonomicChair #WorkFromHome #InteriorDesign
• •End your workday feeling better than you started. That persistent back pain and shoulder tension isn't a normal part of the job. It's a sign your workspace is working against you. Take our free 2-minute ergonomic self-assessment and discover simple changes you can make today. As the Nordic's leading ergonomics experts, we're here to guide you. Call to Action: Take the Assessment
• •The GetUpDesk: Fluid Motion, Unbroken Focus. Engineered for the modern professional, the GetUpDesk seamlessly transitions between sitting and standing, empowering you to stay active and energized throughout the day. Its whisper-quiet motor, durable Finnish construction, and minimalist aesthetic make it the intelligent centerpiece of any productive workspace. Move more, feel better, and work smarter.
• •Subject: 3 Expert Tips for a Pain-Free Remote Workday. Hi [Name], As leaders in ergonomic solutions, we know that working from home comes with unique challenges. This week, our experts share three simple yet powerful adjustments you can make to your setup to improve posture and boost concentration. Tip 1: The 90-90-90 Rule... [continue with tips].