Tono de Marca

Empowering, Trendy, and Approachable

Valores de Marca

• •Female Empowerment
• •Style and Self-Expression
• •Community Connection
• •Quality and Fashion-Forward Design

Mejores Prácticas

• •Lead with Empowerment: Always frame the narrative around the customer. Use "you" and "your" to make the message personal. The focus should be on how the products help her feel confident and express her style.
• •Use Fashion-Forward Language: Stay current by incorporating trendy but accessible fashion terms. Use hashtags and keywords that are relevant to the fashion community to maintain a modern edge.
• •Maintain an Approachable Voice: Write as if you're talking to a friend. Be warm, engaging, and encouraging. Ask questions in your captions to foster conversation and build a community, not just a customer base.
• •Tell a Story: Don't just sell earrings; sell a feeling. Whether it's the confidence to lead a meeting or the perfect accessory for a memorable night out, connect the products to a larger narrative of a "legendary" life.
• •Be Visually and Tonally Cohesive: Ensure the tone of your copy matches the visuals. If the image is bold and powerful, the copy should be too. Consistency across all platforms—from your website to your TikTok captions—is key to building a strong, recognizable brand identity.

Percepción Social

Customers see the brand as a reliable source for stylish and beautiful earrings, in tune with modern trends and actively involved in the fashion scene. The community appreciates the empowering message and sense of connection fostered by the brand. Positive reviews reinforce a favorable image.

Ejemplos de Copy

• •Don't just enter a room, own it. Your style is your signature. Our new collection is designed for the woman who isn’t afraid to be seen and heard. Be bold. Be you. Be legendary. #EresLegendaria #StatementEarrings
• •The final touch your outfit has been waiting for. From your morning coffee to your evening plans, the right accessory makes all the difference. Swipe to discover the perfect pair to complement your legendary style. ✨ Shop now and enjoy free shipping on your first order!
• •How to go from "just ok" to "unforgettable." It's all in the details. Which pair would you choose? Let us know! 👇 #GRWM #FashionHacks #EarringStyle #EresLegendaria
• •Hi [Customer Name], we believe every day is an opportunity to feel extraordinary. That’s why we’ve curated a selection of our most-loved earrings we think you’ll adore. Because you deserve to feel legendary. Click here to find your new favorite pair.
• •Accessories that tell your story. Inspired by women who stand out. Discover the collection that celebrates you.