Tono de Marca

Aspirational & Scientific, with a secondary Community-Oriented & Approachable tone.

Valores de Marca

• •Performance
• •Health-Consciousness
• •Endurance & Resilience
• •Community

Mejores Prácticas

• •Lead with Science, Support with Aspiration: Always ground performance claims in the scientific benefits of the ingredients (Isomaltulose, BCAAs, electrolytes). Frame these facts within an aspirational message about achieving goals and overcoming challenges.
• •Use "You" and "Your": Speak directly to the athlete. Focus on their performance, their goals, and their adventures. Make the brand their "partner" in achievement, as the website currently does.
• •Maintain a Bilingual Presence: Continue providing content in both French and English to honor the brand's Quebecois roots and serve its local community effectively. This builds authenticity and trust.
• •Show, Don't Just Tell: Leverage User-Generated Content (UGC) and visuals from actual sporting events. Showcase real athletes, from local heroes to sponsored professionals, using the product. This provides social proof that is more powerful than just listing benefits.
• •Segment Messaging by Platform: Keep the website and LinkedIn focused on the "Formulated for Performance, Guided by Science" tone. Use Instagram and TikTok for more community-focused, behind-the-scenes, and action-oriented content that highlights the aspirational and approachable side of the brand.

Percepción Social

Perceived as a Quebec-based sports drink company targeting serious athletes in endurance sports like hockey, running, and motorsports. The association with a NASCAR driver and presence at local sporting events lends it credibility within that community. The "family-owned" narrative likely fosters a positive perception of a small, dedicated business. The initial focus on "gaming" appears to be phased out, and there is little to no current perception of it as a gaming-centric brand.

Ejemplos de Copy

• •The wall is just an illusion. Your fuel is not. Our science-backed formula with slow-release carbs helps you push through mile after mile without the crash. Keep your pace, break your record. #EracerDrink #RunnersFuel #MarathonTraining #NoLimits
• •Third period, final quarter, last inning. When the game is on the line, your energy shouldn't be. Eracer Drink provides sustained hydration and muscle support to keep you performing at your peak until the final whistle. Fuel your win. #TeamSport #HockeyLife #GameChanger #Hydration
• •FORMULATED FOR PERFORMANCE. GUIDED BY SCIENCE. Go beyond simple hydration. Our unique blend of electrolytes, BCAAs, and sustained-energy carbs is your essential partner in adventure, endurance, and achievement. [Shop Now]
• •From our family to your gym bag. Every can of Eracer is packed with a passion for performance. Thanks for letting our small business fuel your big goals! #SmallBusiness #FamilyOwned #MadeInQuebec #SportsDrink
• •Subject: Don't Just Compete. Dominate. | Your training is intense. Your hydration should be too. Eracer is engineered with Isomaltulose to provide stable, lasting energy, helping you maintain peak performance when it matters most. Ready to feel the difference? Get 15% off your first order.