Tono de Marca

professional, knowledgeable, and supportive

Valores de Marca

• •Quality and Specialization
• •Passion for the Equestrian World
• •Accessibility and Value
• •Customer-Centric Service
• •Trust and Reliability

Mejores Prácticas

• •Always Lead with Expertise: Frame your product descriptions and advice from a place of knowledge. Explain the "why" behind a product's features and benefits for both horse and rider.
• •Maintain a Supportive Voice: Use language that empowers and assists your customers. Phrases like "We're here to help," "Find your perfect fit," and "Your horse's well-being is our priority" reinforce your supportive stance.
• •Celebrate the Equestrian Lifestyle: Connect with your audience's passion. Use language and imagery that evoke the dedication, beauty, and spirit of the equestrian world.
• •Be Clear and Direct: Avoid overly casual slang or jargon that might alienate some customers. Keep your communication professional, clear, and to the point, especially when detailing product information or promotions.
• •Balance Professionalism with Passion: While the tone is professional, it should never feel cold or corporate. Infuse your copy with a genuine love for horses. This blend of professionalism and passion will solidify your brand as both a reliable authority and a kindred spirit.

Percepción Social

Customers view the brand as a go-to source for a wide variety of equestrian products. The brand is perceived as professional and trustworthy. The community engagement, though limited to Facebook, is seen as helpful and responsive. The audience is primarily composed of horse enthusiasts, riders, and professionals within the Portuguese equestrian scene.

Ejemplos de Copy

• •Introducing the new line of ergonomic saddles: Engineered for perfect balance and maximum comfort. Discover the difference that superior craftsmanship makes. Our new saddle collection is designed with both horse and rider in mind, promoting better posture and unrestricted movement. Explore the technical specifications on our website.
• •Gear Up for the Season! Get 20% Off All Riding Boots. Don't let anything hold you back. Step into the new season with confidence and comfort. Our entire collection of riding boots is now on sale. Find your perfect fit and ride in style. Your passion is our priority.
• •From One Rider to Another. Equinorte was born from a lifelong passion for horses. We understand the bond, the dedication, and the joy that comes with the equestrian life. That’s why we only select products we would trust for our own horses.
• •What's the one piece of gear you can't live without? Every rider has that one favorite item—be it a trusted grooming tool or a perfectly worn-in saddle. Share yours in the comments below! We love hearing from our community.
• •Tip of the Week: How to Choose the Right Bit for Your Horse. Finding the right bit is crucial for clear communication and your horse's comfort. Our latest blog post breaks down the key factors to consider, from materials to design. Empower yourself with the knowledge to make the best choice.