Tono de Marca

Professional and Competent, Eco-Conscious, Practical and Helpful, American-Made Pride

Valores de Marca

• •Quality and Durability
• •Functionality and Innovation
• •Sustainability
• •Made in the USA
• •Hygiene and Safety

Mejores Prácticas

• •Always Anchor to Core Values: Every piece of copy, from a tweet to a product description, should reinforce at least one core value: Made in USA, Durability, Eco-Friendly, or Chef-Approved Performance.
• •Use a "Problem-Solution" Framework: Frame the product's features as solutions to common kitchen frustrations. (e.g., Problem: Wood boards are hard to clean. Solution: Epicurean is dishwasher safe.)
• •Maintain a Confident, Expert Tone: Use strong, declarative sentences. Avoid weak or hesitant language. The brand is an authority on kitchen surfaces, and the copy should reflect that confidence.
• •Emphasize "And," Not "But": The product offers the benefits of multiple materials without the drawbacks. The copy should reflect this synthesis. For example: "It has the warm look of wood and the easy-to-clean convenience of plastic."
• •Integrate the "Made in USA" Message Authentically: Don't just state it; connect it to concepts of quality, craftsmanship, and trust. It's a mark of reliability, not just a location.

Percepción Social

The brand is perceived as a premium, practical, and reliable choice for serious home cooks and professionals who value performance, hygiene, and sustainability. Customers see Epicurean as a trustworthy brand that delivers on its promises, praised for durability, ease of cleaning, and lightweight design. While some note the boards can be harder on knife edges or thinner models may slide, these critiques are often balanced by the convenience and hygiene benefits.

Ejemplos de Copy

• •The Last Cutting Board You’ll Ever Need. Engineered for performance and built to last a lifetime. Our American-made, eco-friendly composite is the choice of chefs who demand durability and home cooks who value convenience. Dishwasher safe, knife-friendly, and ready for anything.
• •Your prep station should be as clean and efficient as your finished dish. Our non-porous, dishwasher-safe cutting boards mean less time cleaning and more time creating. Made sustainably in the USA for a healthier kitchen and a happier planet. #Epicurean #MadeInUSA #KitchenTools #SustainableLiving
• •Stop Worrying About Your Cutting Board. Wood warps. Plastic stains. There’s a better way. Epicurean boards are crafted from an innovative paper composite that’s durable enough for a professional kitchen and practical enough for your dishwasher. Upgrade your kitchen essentials today.
• •Engineered for the rigorous demands of the culinary expert. The Epicurean Chef Series features a thicker profile and a generous surface for heavy-duty chopping, slicing, and dicing. The non-porous surface won’t harbor bacteria, making it the safest choice for everything from raw meat to fresh produce. Proudly made in the USA.
• •Cook Like a Pro. Clean Like a Genius. Discover the secret weapon in top kitchens: Epicurean cutting surfaces. Experience the perfect balance of durability and low-maintenance convenience. For a limited time, get 15% off our best-selling Kitchen Series and see the difference for yourself.