Tono de Marca

Enthusiastic, confident, and aspirational. It's bold, empowering, relatable, and inspiring, positioning cooking as an art form accessible to everyone.

Valores de Marca

• •Authenticity and Quality
• •Natural and Healthy
• •Flavor Exploration
• •Accessibility
• •Ethical Sourcing

Mejores Prácticas

• •Lead with the Transformation: Always focus on the end result. Instead of just describing the product, describe what the customer can achieve with it—better flavor, more compliments, and more exciting meals.
• •Use Energetic and Confident Language: Employ strong, active verbs and confident statements. Phrases like "Unleash," "Master," "Transform," and "Discover" align with the brand's empowering and enthusiastic tone.
• •Reinforce Core Values in Every Message: Seamlessly integrate keywords like "authentic," "natural," "premium," and "chemical-free" into product descriptions, social media posts, and ads to build trust and reinforce brand identity.
• •Speak Directly to the Home Cook: Use a conversational "you" and "your" to make the copy feel personal. Frame the products as tools that solve the customer's problem (e.g., "boring food," "mealtime ruts").
• •Pair Words with Vibrant Visuals: Ensure that the copywriting is always supported by high-quality, delicious-looking food photography. The visuals should live up to the "epic" promise made in the text, creating a cohesive and appealing brand message.

Percepción Social

Reliable and high-quality provider of seasonings that genuinely enhance food taste. Perceived as a trustworthy source for authentic, natural ingredients, leading to high customer satisfaction and a loyal base proud to recommend products. This perception is built on consistent delivery of flavorful, high-quality seasonings that make home cooking enjoyable and impressive.

Ejemplos de Copy

• •Headline: Stop Dreaming of Flavor. Start Cooking With It. Body: Tired of takeout menus? Your kitchen has more potential than you think. Unleash bold, authentic flavor with EpicEats' Piri Piri seasoning and turn your simple chicken dinner into a culinary masterpiece. It's not just spice; it's an experience.
• •Headline: The Easiest Way to Get Compliments on Your Cooking. Body: Our artisanal Pasta Mix is your new secret weapon. Expertly blended with natural herbs and spices, it delivers restaurant-quality taste in seconds. Just sprinkle, stir, and get ready for the applause.
• •Headline: Real Ingredients. Epic Results. Body: We believe great meals start with great ingredients. That's why our seasonings are 100% natural, chemical-free, and sourced from farms that care. Taste the difference that quality makes.
• •Headline: Don't Just Make Dinner. Master It. Body: Take command of your grill with the EpicEats Seasoning Kit. From smoky and robust to zesty and bright, this is your complete arsenal for creating legendary BBQ. No more guesswork, just epic flavor every time.
• •Headline: Your Global Flavor Tour Starts Now. Body: Why settle for the same old taste? From the aromatic herbs of Italy to the fiery kick of Peri-Peri, our blends bring the world's best flavors straight to your kitchen. Say goodbye to boring food and hello to a new adventure.