Tono de Marca

aspirational and sophisticated, nurturing and scientific

Valores de Marca

• •Quality and Craftsmanship
• •Natural and Ethical Ingredients
• •Efficacy and Professionalism
• •Customer-Centric Luxury
• •Elegance and Beauty

Mejores Prácticas

• •Always use sophisticated and evocative language. Swap common words for more luxurious alternatives (e.g., instead of "makes hair soft," use "bestows a silken softness").
• •Regularly mention the "Made in Italy" aspect. This reinforces the values of craftsmanship, quality, and authority in beauty.
• •When discussing ingredients, highlight both their natural, vegan origins and the scientific research that proves their effectiveness. This builds trust and justifies the premium positioning.
• •Connect product benefits to a deeper emotional desire—not just fixing a problem, but achieving a feeling of confidence, elegance, and self-expression.
• •Ensure all imagery—from product shots to model photography—reflects the brand's sophisticated, clean, and luxurious aesthetic. The visual tone is just as important as the written one.

Percepción Social

niche, high-end professional hair care brand. For consumers, it is likely seen as a premium, import brand for those who are serious about their hair care regimen and are willing to invest in specialized, ingredient-conscious products.

Ejemplos de Copy

• •Color that speaks volumes. Our Luxury Chromactive collection, infused with regenerative pomegranate extract, doesn't just protect your shade—it amplifies it. Preserve your art. Embrace the radiance. #EnvieLuxury #ItalianHaircare #ColorPerfection
• •Purely Italian. Naturally Powerful. Discover Envie's Vegan Hair Care, where cutting-edge science meets nature's most potent botanicals. For hair that's not only beautiful but also beautifully cared for. #EnvieVegan #CrueltyFreeLuxury
• •Bring your hair back to life. Our SOS Express treatment is an instant infusion of vitality for damaged, thirsty strands. This intensive, reconstructing formula revitalizes from within, restoring the strength and silken softness you desire. Your hair's emergency contact, bottled in Italy.
• •Don't just wash your hair. Adorn it. Experience the touch of Italian luxury with Envie. Our expertly crafted formulas are designed to transform your hair care routine into a ritual of pure elegance. Tap to discover your perfect hair elixir.
• •A Touch of Opulence for Your Tresses ✨ Indulge in our best-selling Milk Protein collection for unparalleled softness and shine...