Tono de Marca

friendly, community-oriented, and personal

Valores de Marca

• •Community
• •Creativity and Passion
• •Family
• •Quality and Affordability
• •Customer Service

Mejores Prácticas

• •Always Lead with "Community": Center your messaging around the local teams, schools, and events you support. Use local hashtags and tag relevant organizations to reinforce your community ties.
• •Maintain the "Local Maker" Persona: Continue to share the personal story of the founder. Using "I" instead of "we" in captions can reinforce the small-business, personal-touch feel that customers connect with.
• •Showcase Your Customers: Regularly feature user-generated content (with permission). This not only provides social proof but also strengthens the sense of a shared community identity.
• •Keep Language Approachable and Friendly: Avoid corporate jargon. Use warm, inviting language that makes your brand feel like a neighbor rather than a faceless company.
• •Be Transparent and Personable in Customer Service: When addressing issues like turnaround times, maintain a friendly and honest tone. A simple "As a small, one-mama shop, I appreciate your patience as I lovingly create your order!" can manage expectations while reinforcing the brand's core identity.

Percepción Social

a reliable, high-quality local business; a trusted partner for community organizations; a go-to creator for personalized and local-themed apparel

Ejemplos de Copy

• •Gear up, [School Name] Crusaders! We're so excited to launch our new collection of fan wear, just in time for the big game. From comfy hoodies to spirited tees, we've got everything you need to show your Crusader pride. Created with love by a local mama right here in Peru, IL. Shop the collection now! #GoCrusaders #[LocalPride]
• •We love seeing our designs in the wild! Thanks to the [Family Name] for sharing this awesome shot. Moments like these are why we do what we do—celebrating our community, one custom creation at a time. #EnnyAcreDesign #CommunityLove #CustomerAppreciation
• •Enny Acre Design was born from a passion for creating and a love for community. As a mom of four, I know how important it is to celebrate the teams, schools, and moments that make our town special. That's why I pour my heart into designing fun, quality apparel that you and your family will love to wear.
• •Subject: Game Day Ready! 🏈 Score new fan gear from Enny Acre Design. From Friday night lights to Saturday morning games, we've got your whole family covered. We believe in quality you can feel and prices that make sense. Because community pride should be for everyone. #LocalFanWear
• •Looking for the perfect gift for your favorite [Team Mascot] fan? Our custom apparel makes a thoughtful and unique present! Each piece is designed and created with care. Support a local small business this holiday season and give a gift that truly represents home. #ShopLocal #[YourTownName]