Tono de Marca

Inspirational, Educated, and Welcoming

Valores de Marca

• •Quality & Efficacy
• •Inspiration & Empowerment
• •Community & Social Responsibility
• •Accessibility

Mejores Prácticas

• •Lead with the "Why": Always connect the products back to the core missions: inspiring moods and inspiring future scientists. This dual purpose is a unique selling proposition and should be woven into all communications.
• •Balance Science with Simplicity: Reference the scientific foundation to build credibility and explain product quality (e.g., "engineered for a slow burn"), but keep the primary messaging focused on the emotional benefit for the user (e.g., "to create a calming atmosphere").
• •Use "Inspirational" Language: Incorporate words like "inspire," "enkindle," "empower," "uplift," and "transform" to consistently reflect the brand name and tone.
• •Tell the Founder's Story: Regularly feature Dr. Buie's journey. It is a powerful and authentic narrative that builds trust, highlights the brand's expertise, and makes the social mission personal.
• •Focus on the Feeling: While the science is the "how," the feeling is the "what." Center the copy on the end experience the mood, the ambiance, the emotion the customer will feel. Name the collections and products accordingly (e.g., Happy, Calm, Seductive, Good Vibes).

Percepción Social

Enkindled Moods is perceived as a trustworthy, high-quality, and mission-driven small business. The unique founder story, combining science and craft, creates a strong positive impression. The connection to STEM and the mission to increase representation for Black and Brown youth generates a perception of a brand that is not just selling a product, but also standing for a cause. Products are seen as effective, luxurious, and potent.

Ejemplos de Copy

• •Engineered for Serenity. After a long day of equations and experiments, our founder, a Ph.D. scientist, knows the importance of winding down. That is why she scientifically crafted our 'Calm Collection.' Each candle is a formula for tranquility, designed to melt your stress away. What's your formula for a peaceful evening? #EnkindledMoods #ScienceOfScent #CalmCollection
• •Your Daily Dose of Positivity. We've bottled the feeling of a perfect day. 'Good Vibes' is more than a scent; it's an experience. Engineered with bright notes of [insert fragrance note], this candle is designed for a slow, even burn that fills your space with optimism. Light it up and let the good times roll.
• •Inspire Your Mood, Inspire a Future. Did you know that every Enkindled Moods candle does more than just smell amazing? It supports a mission. Founded by a biomedical scientist, our brand is dedicated to inspiring the next generation of Black innovators in science and tech. With every purchase, you help us fund STEM programs for young scholars. Feel good, and do good. Shop our collections today.
• •Tired of Candles That Lose Their Scent? There's a science to a great candle. At Enkindled Moods, we use our background in biomedical engineering to create highly-fragrant, long-lasting home scents that truly transform your mood. No weak fragrances here. Discover the difference science makes. Shop now for 15% off your first order.
• •From the Lab to Your Living Room: The Story of Enkindled Moods. It started with a simple hypothesis: could the precision of science create a better candle? For our founder, Dr. Taneidra Buie, the answer was a resounding yes. Balancing a career in research with a passion for craft, she spent countless hours perfecting the formulas that would become Enkindled Moods. Our mission is two-fold: to enkindle your mood with expertly crafted fragrances and to enkindle a passion for science in the next generation.