Tono de Marca

personal, faith-based, and community-centric

Valores de Marca

• •Family and Faith
• •Creativity and Craftsmanship
• •Entrepreneurial Spirit
• •Community
• •Personalization and Service

Mejores Prácticas

• •Always Lead with the "Why": Start with the personal story and values. Remind customers that the brand is run by a real person with a real family. This humanizes the brand and builds trust.
• •Incorporate Faith and Family Naturally: Weave in words like "blessed," "family," "love," and "faith" where appropriate, especially in seasonal or inspirational posts. This reinforces the core values without feeling forced.
• •Speak Directly to Your Community: Use inclusive language like "our family," "friends," and "VIPs." Acknowledge specific groups you design for (e.g., softball moms, first responder families) to make them feel seen.
• •Emphasize "Handmade" and "Personalized": Consistently use these keywords in product descriptions and ads. It highlights the unique value proposition and justifies the purchase over mass-produced alternatives.
• •Maintain a Positive and Grateful Tone: Every piece of copy should radiate positivity and gratitude. Phrases like "Thanks for your support" and "We're so blessed to have you" strengthen the customer relationship and align with the brand's faith-based identity.

Percepción Social

The brand is perceived as authentic and personal, driven by a small-business identity and direct customer connection. It appeals to specific community and interest groups, fostering a loyal customer base. Emphasis on handmade items leads to a perception of unique, quality products crafted with care.

Ejemplos de Copy

• •Headline: Made with Love, From Our Home to Yours. Body: Every family has a story. Let us help you tell yours with our new handcrafted family name signs. Designed by our founder, Lynette, and made with a whole lot of prayer and passion right here in Texas. Perfect for your entryway or as a heartfelt gift. #HandmadeByAMom #FaithAndFamily
• •Headline: You're More Than a Customer, You're Family! Body: Welcome to the ET VIP family! This is our special place to share exclusive first looks, special discounts, and a little bit of everyday joy. We're so blessed to have you here and can't wait to connect! Drop a 'hello' below and let us know where you're from!
• •Headline: For the Most Pawsome Member of the Family! Body: Even our furry friends deserve a little custom style! ✨ Our personalized pet tags are designed to be as unique as your best friend. From cute florals to tough-as-nails designs, we've got the perfect tag, handmade with love and care.
• •Headline: A Little Faith & A Lot of Sparkle. Body: Celebrate the true reason for the season with our new collection of "Glass-Like" shatterproof ornaments. Each one is a reminder of the blessings in our lives. Perfect for your tree or to gift to someone special. Wishing your family a blessed Christmas season.
• •Headline: More Than a Boutique. It's a Dream. Body: When you shop with us, you're not just buying a t-shirt or a gift. You're supporting a dream that started in 2015—a mom's mission to create and provide for her family. Thank you for being a part of our story.