Tono de Marca

authentic, serene, and personal

Valores de Marca

• •Craftsmanship & Quality
• •Sustainability & Respect for Nature
• •Uniqueness & Individuality
• •Connection & Storytelling

Mejores Prácticas

• •Always Tell the Story: Never just describe a product; narrate its journey. Mention where the sea glass was found, its unique characteristics, and the hands-on process of its creation.
• •Use Evocative, Sensory Language: Employ words that evoke the feeling of the coast: "sea-tumbled," "ocean-kissed," "frosted," "serene," "salty air," "sun-warmed." This transports the customer and strengthens the brand's connection to nature.
• •Maintain a Personal, First-Person Voice: Continue using "I," "my," and "me" when talking about the creative process. This preserves the authentic, personal connection that is central to the brand's appeal. It reminds customers they are supporting an individual artist.
• •Emphasize Sustainable and Ethical Elements: Regularly mention the use of "recycled sterling silver" and "found" or "reclaimed" sea glass. This reinforces the brand's core values and appeals to conscious consumers.
• •Keep it Simple and Sincere: The brand's tone is not overly complex or salesy. The language should be clear, heartfelt, and genuine. Let the passion for the craft and the beauty of the materials speak for themselves.

Percepción Social

trusted, high-quality, and ethical artisan brand

Ejemplos de Copy

• •Shaped by the waves, transformed by hand. This beautiful piece of seafoam sea glass was discovered on Seaham beach after a long journey at sea. Now, set in recycled sterling silver, its story can continue with you. A truly one-of-a-kind treasure, waiting to be worn. Link in bio to make it yours.
• •My favourite kind of day: coffee in hand and a tray full of sea-tumbled gems to work with. Each piece has its own unique shape and story, and I love the slow, careful process of finding the perfect way to bring it to life in silver. This is more than jewelry; it's a passion. Thank you for letting me share it with you.
• •Wear the Ocean's Story. Handmade sea glass jewelry, crafted with recycled sterling silver. Each piece is as unique as you are.
• •Subject: New Treasures Have Washed Ashore... Body: Hello [Customer Name], Just as the tide brings in new treasures, I’m so excited to share my latest collection of sea glass jewelry with you. From rare cobalt blues to soft, frosted whites, these new pieces are filled with the magic of the coast. Discover the collection and find a piece that speaks to you.
• •Product Name: Cornish Emerald Sea Glass Ring. Description: Hold a piece of the Cornish coast in your hands. This stunning emerald green sea glass was hand-collected from the shores of St. Ives and possesses a deep, rich colour that only decades of tumbling in the ocean can create. Meticulously set in a simple, elegant recycled sterling silver band to let its natural beauty shine. A timeless, sustainable piece of art, handcrafted just for you.