Tono de Marca

sophisticated, serene, and aspirational, with an elegant and polished communication style that also allows for a slightly more personal touch on platforms like TikTok, always maintaining quality and care.

Valores de Marca

• •Artisanal Craftsmanship
• •Natural and High-Quality Ingredients
• •Health and Environmental Consciousness
• •Sensory Experience
• •Authenticity

Mejores Prácticas

• •Use Evocative and Sensory Language: Employ words that appeal to the senses, such as "serene," "enveloping," "delicate," "soothing," and "luminous," to describe the experience of the products.
• •Maintain an Elegant and Refined Tone: Avoid overly casual slang, excessive emojis, or aggressive sales language. The voice should always reflect the luxury positioning of the brand.
• •Reinforce Core Values: Regularly integrate keywords related to your values, such as "handcrafted," "natural," "artisanal," "sustainably sourced," and "clean fragrance," into your copy.
• •Tell Your Story: Weave the narrative of the mother-daughter founders and the Belgian workshop into your communications. This personal touch builds connection and reinforces authenticity.
• •Ensure Visual and Textual Harmony: The clean, minimalist aesthetic of the brand's visuals should be matched by clear, concise, and elegant copy. The words and images must work together to create a cohesive and aspirational brand world.

Percepción Social

Perceived as a high-quality, luxury brand with sophisticated and authentic scents. Customers appreciate the aesthetic, commitment to natural ingredients, and the authentic story of a passionate family-run business providing small, everyday luxuries that enhance home serenity.

Ejemplos de Copy

• •Unwind and elevate your space. Our Ambre Fougère candle, hand-poured in our Belgian workshop, fills your home with a serene, sophisticated aroma. The perfect ritual to end your day. #EmelleCandles #HandPoured #LuxuryCandles #HomeFragrance #Artisanal
• •From our hands to your home. As a mother-daughter team, we pour our passion for wellness and fine fragrance into every Emelle candle. Discover a healthier, more beautiful way to scent your sanctuary. Learn our story. #Emelle #CleanBeauty #SoyCandles #FamilyBusiness #MadeInBelgium
• •Pure, Elegant, Handcrafted. Experience the art of fine candle making with our 100% natural soy wax creations. Shop the collection.
• •The secret to the perfect scent? Patience, passion, and the purest ingredients. ✨ #candlemaking #smallbusiness #artisanal #bts #satisfying #emelle
• •An invitation to indulge. For a limited time, enjoy a complimentary diffuser with any purchase over €50. Bring the signature Emelle serenity to every corner of your life. Claim your gift.