Tono de Marca

friendly, playful, caring, and enthusiastic

Valores de Marca

• •Celebrating Pets and Pet Ownership
• •Creativity and Unique Design
• •Quality and Craftsmanship
• •Inclusivity and Celebration
• •Customer Connection

Mejores Prácticas

• •Know Your Audience (Pet Lovers): Always write with the dedicated pet owner in mind. Use language that resonates with their love, care, and the playful relationship they have with their animals.
• •Embrace Positivity and Playfulness: Infuse copy with cheerful, lighthearted, and fun language. Use puns (sparingly and appropriately, like "pawsitively"), enthusiastic words, and focus on the joy pets bring.
• •Highlight the "Why": Connect products back to the core values of celebrating pets, quality craftsmanship, and the unique bond between humans and animals. Remind customers that these aren't just items, but expressions of love and care.
• •Be Personable and Relatable: Use a conversational style. Share glimpses of the people (and pets!) behind the brand, like Emily, Alex, and Pixel, to build connection and trust. Address customers directly and warmly.
• •Maintain Visual and Verbal Harmony: Ensure the tone of the copy aligns with the colorful, happy, and stylish visuals of the products and brand imagery. Consistency across all touchpoints reinforces brand identity.

Percepción Social

positive

Ejemplos de Copy

• •Pawsitively adorable! 🐾 Say hello to our newest [Product Name] tag! Designed with love and a sprinkle of [Brand Adjective - e.g., 'adventure', 'sparkle'], it’s the perfect way to show off your furry friend's unique personality. Tap to shop and let the tail wags begin! #EmAndMeStudio #PetStyle #UniquePetTags #DogTags #CatTags
• •Ready for ruff-and-tumble adventures and stylish strolls alike! Our [Collar Name] collar isn't just a pretty accessory; it's crafted for comfort and durability, because your best friend deserves the best. Let them strut their stuff safely and in style. ✨
• •Spoil Your Furry Valentine! ❤️ Shop Our Sweetest Pet Treats & Tags!
• •Every Pet is Special. Their Tag Should Be Too! ✨ Customize the Perfect ID Tag with Em & Me Studio – Crafted with Love in Chicago.
• •More than just a studio, Em & Me is a celebration of that special, furry someone who leaves paw prints on our hearts. From our family (Pixel included!) to yours, we pour our passion into every handcrafted tag and accessory, hoping to bring a little extra joy to you and your beloved companion.