Tono de Marca

Youthful, trendy, and promotional. Direct and sales-oriented, using enthusiastic and urgent language to encourage purchases, reflecting a friendly, energetic, and approachable voice.

Valores de Marca

• •Affordability
• •Trend-Consciousness
• •Customer Engagement
• •Promotional Generosity

Mejores Prácticas

• •Lead with a Promotion: Always highlight the value you're offering, whether it's a discount, a free gift, or free shipping. This aligns with the brand's promotional nature.
• •Use Youthful and Energetic Language: Incorporate words and phrases like "cutie," "obsessed," "on fleek," and "must-have" to connect with a younger audience.
• •Leverage Emojis: Use emojis like ", ", ", and ", to add personality and visual appeal to your social media posts and emails.
• •Create a Sense of Urgency: Encourage immediate action with phrases like "Don't miss out," "Shop now before it's gone," and "Limited time only."
• •Keep it Short and Sweet: Your audience is likely scrolling quickly, so get straight to the point. Use clear, concise language that is easy to read and understand.

Percepción Social

Perceived as a source for fun, trendy, and inexpensive beauty products and accessories, catering to a younger demographic. It's seen as an engaged brand that is in tune with its target audience's interests due to its active social media presence.

Ejemplos de Copy

• •✨ NEW BATCH ALERT ✨ Our 'Stunner Lashes' are back and ready to glam up your look! 🔥 At just $3.99, you can't go wrong. Perfect for a night out or just feeling fabulous. Tap the link in our bio to shop now! #lashesonfleek #newbeauty #affordableglam
• •On-screen text: The lip gloss you NEED in your life! 💖 Caption: Say hello to our 5 PC Gloss Babe Lip Set! 💋 Get every shade you need for any mood. Shiny, sweet, and never sticky. Shop now and get a FREEBIE with your order! #lipgloss #beautymusthaves #tiktokmademebuyit
• •Subject: Don't miss out! Your weekly treat is here... 🎁 Body: Hey Gorgeous! We're making space for new arrivals, which means BIG savings for you! This week only, get 15% off all jewelry, including our popular Zodiac necklaces. Plus, free shipping on all orders over $50. Don't wait – these styles go fast!
• •Product: "Sweetheart Wristlet with Wallet" Description: Keep your essentials cute and organized with our Sweetheart Wristlet! ❤️ This adorable wallet is perfect for carrying your cards and cash while on the go. The handy wristlet strap makes it easy to grab and go, and the charming design adds a touch of fun to any outfit. The perfect gift for a friend... or for yourself!
• •(Image of two different earring styles) Text: Which new earrings should we drop next? 😍 Poll Options: Rainbow Hoops vs. Cherry Studs