Tono de Marca

Accessible Elegance, characterized by evocative and sensory language, an approachable and welcoming demeanor, and an informative and passionate approach.

Valores de Marca

• •Quality and Craftsmanship
• •Sensory Experience
• •Customer Well-being
• •Personalization and Customer Focus

Mejores Prácticas

• •Lead with the Senses: Always begin product descriptions and social media posts by focusing on the feeling or the experience—the scent, the taste, the atmosphere—before detailing the product's features.
• •Tell a Story: Frame fragrances and teas within a narrative. Where does this scent transport you? What memory does it evoke? This creates a stronger emotional connection than simply listing ingredients.
• •Maintain a Balance of Elegance and Warmth: Use sophisticated and evocative language, but keep the tone friendly and approachable. Avoid overly technical jargon and instead use relatable metaphors and descriptions.
• •Emphasize Quality and Origin: Consistently mention the Grasse provenance of the fragrances and the artisanal nature of the products. This reinforces the brand's core values of quality and craftsmanship.
• •Engage with a Question: End social media captions and emails with a question to encourage interaction and make the audience feel involved in the brand's community (e.g., "What's your favorite scent for relaxing?", "How do you create your cozy moments?").

Percepción Social

Elysée-des-Sens is perceived as a high-quality, trustworthy small business. Customers value its unique and pleasant fragrances, which stand out from mass-market options. The brand is seen as both professional in presentation and personable in service.

Ejemplos de Copy

• •Let your senses guide you. Our new collection of artisanal wax melts is here to transform your home into a sanctuary of peace. Hand-poured and infused with exclusive fragrances from Grasse, each melt is a promise of an unforgettable olfactory journey. Which scent will tell your story today?
• •That moment when the day fades and the gentle light of a candle takes over. ✨ Our 'Fleur de Coton' candle wraps your space in a soft, comforting embrace, like a clean linen sheet on a Sunday morning. Create your own cocoon of tranquility.
• •More than just a tea, it's a ritual. Discover our selection of organic infusions, crafted to soothe the mind and delight the palate. This week, enjoy 15% off and turn every cup into a moment of pure serenity.
• •The final touch to a perfect interior? A signature scent. Elysée-des-Sens offers elegant diffusers and unique fragrances that elevate your decor and create a welcoming atmosphere. Transform your house into a home.
• •Welcome the new season with scents that inspire. From the warm notes of amber to the fresh zest of citrus, find the perfect fragrance to accompany your moments. Explore our seasonal selection and awaken your senses.