Tono de Marca

Traditional, Trustworthy, and Family-Oriented

Valores de Marca

• •Heritage and Experience
• •Quality
• •Comfort
• •Family
• •Elegance and Style

Mejores Prácticas

• •Always incorporate "Since 1985" or references to "over three decades" of experience, especially in brand-level communications, to build trust and authority.
• •Consistently use words like premium cotton, soft, durable, high-quality, comfort, and elegance to reinforce core product benefits.
• •Frame products and promotions around the concept of the family. Use inclusive language like "for everyone," "all family members," and "for you and your loved ones."
• •Write in a clear, respectful, and slightly formal tone. Avoid overly casual language or aggressive sales tactics to align with the brand's established and dependable image.
• •While emphasizing heritage, also highlight how the brand evolves by following "the latest trends" to meet modern customer needs, showing that it is both timeless and relevant.

Percepción Social

Reliable, mid-market provider of quality cotton basics; seen as a local, established name rather than a high-fashion label; professional and clean aesthetic.

Ejemplos de Copy

• •Headline: The Art of Comfort, Mastered Since 1985. Body: Introducing our new Winter Collection. Every piece is crafted from the finest cotton, continuing our three-decade promise of quality, comfort, and elegance for your entire family. Wrap yourself in a legacy of softness.
• •Headline: ELTAHAN Homewear: Woven for Family Moments. Body: From quiet evenings to playful mornings, our high-quality cotton apparel is designed for life's most comfortable moments. Discover styles for everyone you love.
• •Headline: Uncompromising Comfort. Timeless Style. Body: Our classic men's robe is a testament to our commitment to quality. Made from 100% premium cotton, it offers superior softness and durability. Experience the everyday luxury that has defined the ELTAHAN brand since 1985.
• •Headline: Comfort for the Whole Family is Our Tradition. Body: Since 1985, we've had one goal: to provide the best cotton homewear for you and your loved ones. Shop our collections and feel the difference that decades of experience make.
• •Headline: More Than a Brand, We're Part of the Family. Body: For over 35 years, ELTAHAN has been a trusted name in homes across Egypt. We are proud of our history and remain committed to the values of quality and comfort that you expect from us. Thank you for your continued trust.