Tono de Marca

friendly, youthful, humorous, and relatable

Valores de Marca

• •Creativity and Self-Expression
• •Relevance and Trendiness
• •Community
• •Quality and Transparency
• •Customer-Centricity

Mejores Prácticas

• •Stay Authentic, Avoid "Forced" Slang: While it's crucial to be relatable, avoid trying too hard by overusing slang, which can appear insincere to Gen Z. The language should feel natural to the brand's personality.
• •Keep it Short and Direct: Gen Z has a short attention span and prefers concise, impactful messaging. Use punchy headlines, short paragraphs, and get straight to the point.
• •Lean into Visual Storytelling: Complement copy with strong visuals. Use TikTok videos to show the printing process and Instagram to feature high-quality photos and user-generated content, letting the products and community speak for themselves.
• •Foster Community Through Engagement: Write captions that ask questions and encourage interaction. Responding to comments and messages in a consistently friendly and informal tone reinforces the brand's approachable nature.
• •Be Transparent and Honest: Share real stories and genuine testimonials. This builds trust with an audience that is adept at spotting insincere marketing and values transparency.

Percepción Social

The public perceives El Printero as a go-to source for trendy and personalized merchandise. Customer reviews frequently praise the fast service and "amazing quality" of the products. The brand is seen as reliable and easy to work with, particularly for those needing quick turnarounds on custom items. Its active and authentic social media presence makes it appear approachable and in-sync with its target audience, fostering a positive reputation as a modern and trustworthy small business.

Ejemplos de Copy

• •Your favorite trio just dropped. Rep the squad with our new collection. Link in bio to not get left behind. #AnimeMerch #JustDropped #ElPrintero
• •POV: You found the perfect tee for your situationship. 😉 *[Video shows a popular, funny relationship meme design being printed]* #MemeTee #Situationship #CustomShirt #PrintingProcess
• •Don't Dream It, Wear It. Your designs, our quality prints. Create your custom merch in minutes.
• •🔥 Fresh Prints Alert! Your new favorite shirt is inside.
• •Finals week got you stressed? At least your outfit can be fire. 🔥 Design a custom hoodie to survive the semester in style. Fast shipping. #UniversityLife #CustomHoodie #ElPrintero