Tono de Marca

Informative, Benefit-Oriented, Natural & Caring (especially for hair care)

Valores de Marca

• •Quality & Efficacy
• •Fusion of Nature and Technology
• •Personalized Care
• •Innovation
• •Promoting Self-Care

Mejores Prácticas

• •Clearly articulate the tangible benefits of each product, emphasizing results like 'softer, shinier hair'.
• •Maintain a balance between highlighting natural ingredients and the advanced technology used in formulations.
• •Use benefit-driven language to explain how products work and the results they deliver (e.g., 'Deeply nourishes, repairs damage and adds shine').
• •Showcase the brand's commitment to quality and efficacy by highlighting superior results achieved through modern technology.
• •Focus on tangible product attributes such as scent, feel, and visible results in customer-facing content.

Percepción Social

A brand devoted to providing high-quality hair care solutions by fusing nature and technology, promoting self-care, confidence, and personalized solutions. Positioned as innovative and forward-looking.

Ejemplos de Copy

• •"Deeply nourishes, repairs damage and adds shine."
• •"NATURE AND TECHNOLOGY COMBINED: CARE YOURSELF & ENJOY YOUR LIFE"
• •"We understand the needs of different hair types and provide personalized care solutions"
• •"Carefully developed with modern technology to ensure that each one delivers superior results"
• •"In the field of hair care, ELMOOSA has always been forward-looking, constantly exploring and researching"