Tono de Marca

Sophisticated, Legacy-Driven, and Confident

Valores de Marca

• •Family and Legacy
• •Uncompromising Quality and Craftsmanship
• •A Sense of Place (Terroir)
• •Hospitality and Experience
• •Generosity

Mejores Prácticas

• •Lead with the Legacy: Always frame the narrative around the family. Use phrases like 'two brothers' vision,' 'a family project,' and 'third-generation stewards' to anchor the brand in its personal story of heritage and future ambition.
• •Leverage the 'Andy Erickson' Hallmark of Quality: Mentioning winemaker Andy Erickson is a powerful signal of excellence. Use his name to underscore the commitment to craftsmanship and assure customers of the wine's pedigree. It provides instant credibility within the target audience.
• •Use Sophisticated, Sensory Language: Describe the wine with elegance and precision. Go beyond simple tasting notes and use evocative, textural words like 'cashmere,' 'plush tannins,' and 'viscous.' This aligns the language with the premium quality and price of the product.
• •Emphasize a 'Sense of Place': Consistently reference the unique aspects of the estate vineyard—the Silverado Trail location, the ancient riverbed, the rocky soils, and the South African inspiration. This reinforces the wine's unique identity and connection to its specific terroir.
• •Communicate Confident Exclusivity: Do not shy away from the wine's premium nature. Talk about limited production ('scant six barrels'), allocation models, and its age-worthiness. This language should be confident and justified by the quality and craftsmanship, positioning the purchase as an investment in something truly special.

Percepción Social

High-End and Exclusive, Associated with Excellence, Investment-Worthy, Authentic and Story-Driven

Ejemplos de Copy

• •A Legacy in the Making. A Vision in the Bottle. Experience ELLMAN, a family's Napa dream, crafted for generations to come.
• •From our 20-acre estate vineyard to your cellar. The 2021 Estate Cabernet Sauvignon, guided by the masterful hands of Andy Erickson, is a pure expression of Napa's Silverado bench. A wine of structure, finesse, and a story that's just beginning. Secure your allocation through the link in our bio. #EllmanWine #NapaLegacy #AndyErickson
• •More than a wine, The Estate is the cornerstone of our family's vision. It embodies the structure and finesse of our unique terroir—an ancient riverbed laden with rocky soils. Each bottle is a testament to the land and the uncompromising craftsmanship of our team, promising to evolve and impress for decades. A wine truly worthy of the ELLMAN name, this is an investment in timeless elegance.
• •An Invitation to the Ellman Estate
• •ELLMAN. Grown from Family. Crafted by Legends.