Tono de Marca

personal, artistic, and heartfelt

Valores de Marca

• •Artisanry & Craftsmanship
• •Individuality & Self-Expression
• •Nature-Inspired
• •Meaning & Connection
• •Personal Touch & Small Business Ethos
• •Passion & New Beginnings

Mejores Prácticas

• •Embrace Storytelling: Weave the brand's origin, the founder's journey, and the inspiration behind collections into your copy. People connect with stories.
• •Use Evocative & Sensory Language: Describe not just what the jewelry looks like, but how it feels, what it represents, and the emotions it evokes. Words like 'unleash,' 'fearless,' 'enchant,' 'mysterious' are good examples from their current site.
• •Maintain a Personal & Approachable Voice: Write as if you're speaking to a friend. Share personal anecdotes (like the studio dogs or yoga practice) where appropriate to build connection.
• •Highlight the 'Handcrafted' and 'Unique' Aspects: Consistently remind customers that these are not mass-produced items but pieces of art made with care and intention in a small workshop.
• •Connect to Values: Subtly thread brand values like nature, individuality, passion, and heritage into product descriptions, social media posts, and email communications. For instance, if a piece is inspired by a specific natural element, elaborate on that connection.

Percepción Social

The brand seems to be perceived as a genuine small business offering special, artful pieces with a personal touch. Customers appreciate the beauty and quality of the jewelry, the uniqueness of the pieces, the personal and positive interaction with the seller and the care taken in packaging.

Ejemplos de Copy

• •Ellis Cole Jewelry: Wear Your Story. Handcrafted pieces inspired by nature's soul and the artist's heart. Discover jewelry that speaks to you.
• •More than just jewelry, it's a chapter of our story shared with you. From a 'second act' passion to a piece you'll treasure, each Ellis Cole creation is infused with art, nature, and a touch of bohemian spirit. Crafted by our hands, for your heart.
• •Let this [Product Name] be a whisper of your inner wild. Hand-forged in our Texas studio, this [material, e.g., sterling silver] piece captures the untamed beauty of [inspiration, e.g., a desert flower/a constellation]. Adorn yourself with art that feels like an extension of your own unique spirit.
• •Sun-kissed and soulful ☀️✨ Our [Product Name] is a little piece of handcrafted sunshine, designed to make you feel as unique as you are. What stories will your Ellis Cole piece tell? #EllisColeJewelry #HandcraftedArt #BohoStyle #NatureInspired #WearableArt
• •New Treasures Unearthed: Discover the [Collection Name] by Ellis Cole Jewelry