Tono de Marca

Personal & Authentic, Warm & Friendly, Nature-Inspired & Appreciative, Creative & Artistic, Quality-Conscious

Valores de Marca

• •Celebration of Nature
• •Artistic Expression & Craftsmanship
• •Bringing Joy
• •Quality & Detail
• •Personal Connection
• •Supporting Small & Local (implied)
• •Sustainability (mentioned)

Mejores Prácticas

• •Embrace the "I": Continue to use a first-person narrative from Elizabeth where appropriate (especially on social media, blog, and email). This reinforces the personal, artist-led nature of the brand.
• •Weave in Nature: Consistently reference the inspiration drawn from British wildlife, the countryside, and nature. Use descriptive, evocative language that paints a picture of this inspiration.
• •Focus on Joy & Connection: Remember the brand's aim to "put a smile on peoples' faces and brighten up their day." Copy should feel uplifting, warm, and aim to create a positive emotional connection with the audience.
• •Highlight Quality & Craftsmanship Gently: Mention the "hand-painted" origins, "luxury" materials, or "attention to detail" without sounding overly boastful. The quality should feel inherent and spoken of with quiet pride.
• •Maintain Authenticity & Transparency: Continue sharing behind-the-scenes glimpses, the artistic process, and personal touches (like the Deaf Awareness Week post). If discussing sustainability, be specific and genuine about the practices in place. This builds trust and deepens the customer relationship.

Percepción Social

Highly Positive Customer Feedback, Appreciation for Artistry, Seen as a Creator-Led Small Business, Associated with Quality Gifting & Homeware

Ejemplos de Copy

• •Instagram Post (New Product - Robin Tea Towel): Spotted a little winter visitor in the studio today! robin has fluttered onto our newest pure cotton tea towels. Each illustration is hand-painted with love by me, Elizabeth, hoping to bring a touch of Suffolk/Surrey charm (and a helping hand!) to your kitchen. Perfect for drying dishes or just brightening your home. Link in bio to welcome him in! #ElizabethMugridgeDesign #BritishWildlife #RobinRedBreast #NatureInMyHome #Kitchenware #IllustratedGifts #ShopSmallUK
• •Facebook Ad (General Brand Awareness): Bring the beauty of the British countryside indoors. ✨ Elizabeth Mugridge Design offers lovingly hand-illustrated homewares and stationery, inspired by the flora and fauna right outside our doorstep. From charming greeting cards to vibrant art prints, find the perfect piece to make you smile. Designed in Surrey, made with care in the UK. Discover more: [Link to Website] #NatureInspired #ArtisanMade #HomeDecorUK #ElizabethMugridge #SupportSmallBusiness
• •Product Description (Puffin Greetings Card): Send a coastal hello with our charming Puffin greeting card! Illustrated with a keen eye for detail by Elizabeth, this little character is sure to brighten anyone's day. Printed on luxurious, responsibly sourced card, it’s perfect for birthdays, thank yous, or just because. Blank inside for your own special message. We believe in a little bit of nature's joy in every creation.
• •Email Newsletter Snippet (Seasonal - Spring Collection): Hello lovely friends, As the days grow longer and the blossoms unfurl, I've been busy in the studio capturing the magic of Spring! My new collection is blooming with fresh designs inspired by woodland walks and garden awakenings. I hope these pieces bring a little sunshine and cheer to your homes. Click here to explore the new arrivals and let me know which one captures your heart! Warmly, Elizabeth x
• •Website "About Us" Excerpt Refinement: Hello, I'm Elizabeth. Welcome to my world of illustrated charm! From my little studio in Surrey, surrounded by the gentle buzz of the British countryside, I pour my love for nature into every design. My ambition is simple: to create beautiful, high-quality gifts and homewares that bring a smile to your face and a touch of wild beauty to your everyday. Each illustration starts as a detailed gouache painting, crafted with care to celebrate the wonderful wildlife and florals that inspire me daily.