Tono de Marca

Elegant, heartfelt, and reassuring.

Valores de Marca

• •Family & Legacy
• •Quality & Durability
• •Meaningful Connection & Storytelling
• •Trust & Transparency
• •Community

Mejores Prácticas

• •Lead with the "Why": Always connect the product back to the core values of storytelling, memory, and love. Instead of just describing a necklace's features, describe the feeling or moment it represents.
• •Use "Heartfelt" Keywords: Consistently integrate words like timeless, elegant, cherish, story, memories, heartfelt, lasting, and celebrate into product descriptions, social media, and email campaigns to reinforce the brand's tone.
• •Emphasize Quality with Reassurance: Always include the key functional benefits—tarnish-free, waterproof, 18k gold-plated, hypoallergenic—as a tangible reason to trust the brand's promise of lasting beauty. This builds confidence and justifies the purchase.
• •Maintain a Personal and Warm Voice: Write as if speaking to a friend. Use inclusive and inviting language like "together," "with you," and "your story" to foster a sense of connection and community. The brand story about family provides a perfect foundation for this approachable tone.
• •Frame Everything as a "Treasure": Consistently use the word "treasure" to describe products, offers, and the customer experience itself. This reinforces the brand name and the idea that customers are acquiring something of personal value, not just a mass-produced item.

Percepción Social

A trustworthy, family-oriented business that offers beautiful, high-quality, and meaningful jewelry at an accessible price point. It aims to make customers feel valued and special through an elevated "unboxing experience" and hand-curated items, fostering a loyal customer base that perceives the brand as a community.

Ejemplos de Copy

• •Add a touch of sparkle to your story. ✨ The Charlyse Bracelet isn't just an accessory; it's a whisper of elegance for your everyday moments. Hand-picked for its timeless shine and crafted to last. How would you style your sparkle? #ElisseTreasures #TimelessJewelry
• •This year, give more than just jewelry. Give a cherished memory. Our 18k gold-plated, tarnish-free collections are thoughtfully crafted to celebrate the ones you love. From personalized pendants to elegant earring sets, find a timeless treasure that lasts. Enjoy 15% off your first order. Shop now. #GiftsForHer #LastingMemories
• •Now Unveiled: The Timeless Starlight Collection ✨ Inspired by the magic of the night sky, each piece is designed to make you shine. Discover jewelry that tells your story...
• •Embrace a touch of mystique. Our Tarot-inspired Necklace blends timeless elegance with personal meaning, crafted from durable 18k gold-plated stainless steel. This waterproof and tarnish-free piece isn’t just beautiful—it's a story waiting to be worn. Let it be a symbol of your journey, designed to accompany you through every chapter.
• •Elisse Treasures began with a mother's love for jewelry and has blossomed into a three-generation, women-owned passion project. We believe every piece should be as enduring and special as the moments they represent. That’s why we personally curate our collections, ensuring every necklace, ring, and bracelet is a timeless, wearable memory you can cherish for years to come.