Tono de Marca

Authentic, Passionate, Sophisticated, Elevated, Conscious, Ethical, Personal, Warm, Timeless, and Versatile.

Valores de Marca

• •Craftsmanship & Quality
• •Ethical Production & Fair Partnerships
• •Sustainability
• •Authenticity & Transparency
• •Timeless Design
• •Community & Connection
• •Empowering Women

Mejores Prácticas

• •Emphasize Storytelling: Weave the brand's origin story, the journey of the materials, and the stories of the artisans into product descriptions, social media, and blog posts. This reinforces authenticity and passion.
• •Highlight Ethical & Sustainable Angles: Consistently mention the use of sustainable materials like Peruvian alpaca, the ethical partnerships with artisans, and any eco-conscious initiatives. This appeals to the conscious consumer and reinforces brand values.
• •Use Sophisticated yet Accessible Language: The language should reflect the elevated nature of the designs but remain warm, inviting, and easy to understand. Avoid overly technical jargon unless explaining a specific craft benefit. Focus on the feeling and versatility of the garments.
• •Maintain a Personal and Warm Voice: Incorporate elements that create a sense of connection, such as speaking directly to the "modern woman," sharing founder insights, or highlighting customer experiences (like the handwritten notes). The "ELEVEN SIX WOMEN" series is a great example of this.
• •Focus on Timelessness and Versatility: Position the knitwear as investment pieces that offer enduring style and can be worn in multiple ways, for various occasions, across seasons. This reinforces the value beyond fleeting trends.

Percepción Social

High-Quality, Luxurious, Ethical, Trustworthy, Unique, Artistic, Personal, Caring. Items are investment pieces.

Ejemplos de Copy

• •Headline: Woven with Intention, Worn with Soul. Body: Discover the enduring warmth of Peruvian alpaca, transformed by artisan hands into timeless knitwear. Each Eleven Six piece carries a story of heritage, ethical craftsmanship, and the effortless elegance of modern design. Wrap yourself in more than just a sweater; embrace a tradition of beauty and care.
• •Headline: Elevate Your Everyday: The Art of Conscious Luxury. Body: At Eleven Six, we believe true luxury lies in the thoughtful details – the sustainable alpaca sourced near our Peruvian artisan partners, the generations of skill in every stitch, the timeless design that transcends seasons. Experience knitwear that feels as good as it looks, and shares a commitment to a more beautiful world.
• •Headline: Meet the Hands Behind Your Knitwear. Body: Beyond the design, there's a community. We partner with skilled artisans in Peru, celebrating their traditional techniques and ensuring fair, empowering partnerships. When you choose Eleven Six, you're not just acquiring a beautiful garment; you're supporting a legacy of craftsmanship and a circle of care. (Could be accompanied by a photo/story of an artisan).
• •Headline: Timeless Style, Effortlessly You. Body: Designed for the dynamic woman who navigates life with grace and purpose. Our knitwear blends contemporary silhouettes with the unparalleled softness of baby alpaca, creating versatile pieces that move with you, from bustling city days to tranquil moments of reflection. Discover the Eleven Six signature: comfort, quality, and enduring style.
• •Headline: More Than Just a Thread: A Connection. Body: From the serene landscapes of the Andes where our alpaca is sourced, to our design studio in Upstate New York, and into your hands – every Eleven Six creation is a journey. We cherish the personal connection, from the artisan’s signature on your hangtag to the handwritten note that accompanies your order. This is knitwear with heart.