Tono de Marca

The brand's tone is a sophisticated blend of expertise and empowerment, characterized by being authoritative, professional, inspirational, aspirational, authentic, approachable, educational, and supportive.

Valores de Marca

• •Mastery & Quality
• •Education & Mentorship
• •Passion & Artistry
• •Innovation & Evolution
• •Community

Mejores Prácticas

• •Lead with Linda's Authority: Always frame the narrative around her expertise. Use phrases like "The tools I use," "My method for," and "A technique I've perfected over 25 years." The "I" voice is a powerful asset.
• •Speak the Language of the Artist: Use correct industry terminology. Address the specific pain points and goals of professional tattooers, such as achieving smoother gradients, improving client comfort, or mastering cover-ups.
• •Balance Aspiration with Action: Motivate artists by showing them what's possible (aspiration) while giving them clear, tangible steps to get there (action). Every piece of copy should inspire and instruct.
• •Emphasize Education Over a Hard Sell: Frame products and courses as solutions and educational tools. Content should provide value first (e.g., a tip, a technique, an insight) before presenting the call-to-action.
• •Showcase the "Why" Behind the "What": Don't just describe a product's features; explain why those features matter to an artist. For example, instead of "a powerful motor," write "a powerful motor that ensures consistent needle speed for smoother, less traumatic color packing."

Percepción Social

The brand is perceived as trustworthy and premium. As an artist, Linda Einarsrud is seen as a master of her craft, a "legend" and a "pioneer." As an educator, she is viewed as a credible and generous mentor, providing reliable advice and expert guidance.

Ejemplos de Copy

• •Engineered for the artist who demands perfection. The [Product Name] delivers the stability I trust for flawless color realism and the precision needed for the finest lines. This isn't just a tool; it's an extension of your artistry. Create your masterpiece.
• •Your talent is undeniable. Your technique should be too. My InkMentor Masterclass is the complete roadmap I wish I had, covering everything from advanced shading to client psychology. Stop guessing. Start mastering. Enroll today.
• •The story behind this piece was all about transformation. We worked together to create a design that didn't just cover the old, but celebrated a new chapter. Every tattoo has a story—what's yours? #ElectricLinda #CoverUpSpecialist #TattooArt
• •This week, we're going deep on a topic artists always ask me about: creating vibrant, lasting color palettes. Check out the new module inside your InkMentor portal where I break down my exact color-mixing process. Let's elevate your color game.
• •Electric Linda: Professional Tools & Education. For the Art. For the Artist. By the Artist.