Tono de Marca

Community-focused, Passionate, Positive and Uplifting, Authentic, Inclusive, Slightly Casual and Energetic

Valores de Marca

• •Community: Building a global family of electronic music lovers.
• •Giving Back: A strong commitment to philanthropy and supporting various charitable causes.
• •Positivity: Spreading positive messages and fostering a supportive environment.
• •Passion for Music: A deep love and respect for electronic music, its artists, and its culture.
• •Self-Expression: Providing ways for fans to express their identity and love for the music through apparel.
• •Unity: Bringing people together through shared experiences and a common love for EDM.

Mejores Prácticas

• •Embrace "Family" Language: Consistently use terms like "fam," "family," "community," "together," and "unite" to reinforce the core value of belonging.
• •Infuse Positivity and Energy: Use uplifting words, exclamation points where appropriate (without overdoing it), and language that reflects the excitement and vibrancy of the EDM scene. Focus on positive impacts and experiences.
• •Highlight the "Why": Regularly connect products and promotions back to the brand's deeper mission – the love of music, connection, and giving back. Don't just sell a t-shirt; sell the feeling and the impact.
• •Speak Authentically to the EDM Audience: Use terminology and references that resonate with EDM fans (e.g., "drops," "bass," "PLUR," festival names) but avoid overly niche jargon that might alienate newcomers. Stay genuine and avoid sounding corporate.
• •Show, Don't Just Tell, the Giving Back Aspect: Be specific about charity partnerships and the impact of contributions. Integrate this message naturally into product descriptions, campaign announcements, and "About Us" sections, rather than treating it as an afterthought. This reinforces the brand's integrity and commitment.

Percepción Social

A pillar of the EDM merchandise scene, Authentically connected to the culture, A brand with a conscience, More than just apparel, Associated with major artists and festivals, A symbol of "PLUR" (Peace, Love, Unity, Respect) values

Ejemplos de Copy

• •Instagram Post (New Collection Launch): The beat drops, the lights flash, and the family unites. ✨ Our new [Artist Name] collab has landed! Gear up to express your sound and join a movement that’s bigger than the music. Every piece helps us give back to causes that matter. Link in bio – let’s make a difference, together. #ElectricFamily #NewDrop #[ArtistName] #EDMCommunity #MusicConnectsUs
• •Website Banner (Charity Focus): Wear The Vibe. Share The Love. ❤️ With every Electric Family purchase, you're not just getting gear – you're fueling positive change. Discover how we're giving back to the community and the causes close to our hearts. Learn More & Join The Movement.
• •Email Subject Line (Sale Promotion): ⚡️ Family Vibes, Fresh Prices! Up to 30% Off Your Favorite EF Gear! ⚡️ (Email Body Snippet): Hey Fam! Feel the energy? It’s time to refresh your festival fit or grab that piece you’ve been eyeing. For a limited time, score up to 30% off and keep spreading those good vibes. Because being part of Electric Family means celebrating the music, the moments, and each other.
• •Facebook Ad (Targeting Festival Goers): Festival season is calling! 🔊 Answer it in style with Electric Family. From iconic artist collabs to the comfiest rave essentials, we’ve got you covered. Join the global fam that lives for the music and loves to give back. Shop the look for [Festival Name]! #ElectricFamily #FestivalFashion #EDMLifestyle #RaveReady #GoodVibesOnly
• •X/Twitter Post (Community Engagement): What song makes you instantly feel connected to the #ElectricFamily? Share your track below! 👇 Let's build the ultimate EF playlist. #MusicIsUnity #EDMTracks #CommunityLove