Tono de Marca

Inspirational, Confident, Youthful, approachable, slightly edgy, empowering, and peer-like. It avoids overly formal or corporate language, feeling like it comes from a style-savvy friend.

Valores de Marca

• •Self-Expression and Individuality
• •Accessibility
• •Community
• •Customer-Centric Policies

Mejores Prácticas

• •Center Everything on "Self-Expression": Every piece of copy, from product descriptions to social media posts, should tie back to the core value of expressing individuality. Use empowering and creative language that inspires customers to build their own unique style.
• •Speak the Language of the Subculture: Use keywords and references that are authentic to each aesthetic (e.g., "twee" for Dark Academia, "distressed" for Grunge). This shows a genuine understanding of the target audience and builds credibility.
• •Maintain a Consistent Tone Across All Platforms: The voice should always be inspirational and slightly edgy, whether on a playful TikTok video or a more detailed email newsletter. This builds a recognizable and trustworthy brand personality.
• •Focus on the "Why," Not Just the "What": Instead of just listing product features, describe the feeling or identity the clothing helps the wearer achieve. Sell the "vibe" or the "aesthetic," not just the garment. This creates a stronger emotional connection.
• •Engage with Questions and a Call to Community: Encourage interaction by asking questions in captions ("What's your go-to aesthetic?," "How would you style this?"). This reinforces the community value and makes the audience feel like part of the brand's world.

Percepción Social

Elda Aesthetic is perceived as a go-to online source for specific, hard-to-find alternative fashion styles. It is seen as a trendy and specialized retailer with curated collections catering to niche subcultures. The primary audience (Gen Z and younger Millennials) values the brand's authenticity and its ability to understand and cater to their specific style identities, especially given its presence on platforms like TikTok and Instagram.

Ejemplos de Copy

• •Instagram Post (Showcasing a Grunge Outfit): Headline: Not your mainstream style. Grunge isn't just a look, it's a mood. Body: Layer up in faded flannels, distressed denim, and band-inspired tees. This is for the rebels, the artists, and the free spirits. Ready to embrace the chaos? Tap the link in bio to shop the full Grunge collection. Hashtags: #EldaAesthetic #GrungeFashion #AltStyle #90sFashion #ExpressYourself
• •Email Newsletter (Subject: ✨ Your Dark Academia Dream Wardrobe is Here): Body: Wander through misty moors and ancient libraries in a style that speaks of poetry and mystery. Our new Dark Academia collection features tweed blazers, classic turtlenecks, and pleated skirts perfect for the modern scholar. Channel your inner intellectual—shop the aesthetic now.
• •Website Banner (Y2K Collection): Headline: The Y2K Rewind is ON. Sub-headline: Think metallic crop tops, low-rise jeans, and butterfly clips. Your nostalgic fashion fantasy is back and bolder than ever. Shop now and get free worldwide shipping.
• •Facebook Ad (Targeting users interested in Gothic style): Headline: Define Your Darkness. Body: Looking for fashion that matches your soul? Elda Aesthetic offers a curated collection of Gothic clothing—from velvet dresses to intricate lace tops. Build a wardrobe that's as unique as you are. Call to Action: Shop The Gothic Edit
• •Pinterest Pin Description (Indie/E-girl look): Title: E-Girl & Indie Style Inspo | Elda Aesthetic Description: Mix, match, and master the art of the perfect E-girl look. Striped long-sleeves under oversized tees, chain accessories, and pleated mini-skirts. It's all about creating a vibe that's 100% you. #EGirl #IndieFashion #AestheticOutfit #OnlineStyle