Tono de Marca

Nurturing, Authentic, and Educational

Valores de Marca

• •Tradition & Culture
• •Natural & Organic Purity
• •Efficacy & Results
• •Ethical Practices
• •Empowerment

Mejores Prácticas

• •Lead with Tradition and Authenticity: Always frame products within the context of Moroccan heritage. Use words like "ancient," "ritual," "secret," and "authentic" to reinforce the brand's core identity.
• •Use Sensory and Nurturing Language: Describe the *feeling* of the products, not just their function. Use words like "nourishing," "radiant," "soft," "glowing," and "pamper" to connect with the customer's desire for self-care.
• •Educate, Don't Just Sell: Explain the "why" behind the products. Briefly describe the key ingredients (like olive paste, eucalyptus) and their benefits. Position the brand as a trusted guide to a new beauty experience.
• •Emphasize Purity and Safety: Consistently mention "natural," "organic," and "chemical-free" attributes. Reinforce the brand's commitment to cruelty-free and Halal practices to build trust with ethically-minded consumers.
• •Maintain a Confident and Welcoming Tone: Combine confident statements about product efficacy ("it works," "you will be amazed") with welcoming, community-focused language ("join the Elbahya family," "we've got you covered"). This balances expertise with approachability.

Percepción Social

Largely positive, viewed as a source for authentic Moroccan beauty products that deliver tangible results; perceived as legitimate, trustworthy, and specializing in traditional Hammam and spa products.

Ejemplos de Copy

• •Unlock Ancient Moroccan Beauty Secrets. Reveal Your Most Radiant Skin, Naturally.
• •This isn't just soap. It's a centuries-old ritual in a jar. Our Moroccan Black Soap, made from pure olive paste and rich in Vitamin E, purifies every pore to reveal the soft, glowing skin you were born with. Ready for your transformation? #ElbahyaNaturals #HammamAtHome #MoroccanBeauty
• •Tired of skincare with a paragraph of chemicals? At Elbahya, we believe in purity. Our products use traditional, organic ingredients —like Rhassoul Clay and Argan Oil—to deliver results you can see and feel. Experience the Elbahya difference. Shop now for 15% off your first order.
• •Your Weekly At-Home Spa Ritual Awaits, [Customer Name]
• •More than just exfoliation, this is a rebirth for your skin. Our authentic Kessa mitt gently lifts away dull, dead skin cells without harsh chemicals. Simply use with water in a hot shower and watch as a smoother, healthier, and incredibly soft layer of skin is revealed. Feel the magic of the Moroccan Hammam.