Tono de Marca

Passionate, Premium, Creative, Friendly, Enthusiastic

Valores de Marca

• •Quality & Excellence
• •Artisanship & Tradition
• •Naturalness & Authenticity
• •Customer Happiness
• •Innovation & Creativity
• •Respect & Fairness
• •Community & Inclusivity

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the defined tone (Passionate, Premium, Creative, Friendly, Enthusiastic) with examples of "do's and don'ts" for all written communication, from social media captions to website copy and even in-store signage.
• •Storytelling is Key: Consistently weave in the brand's origin story, the founder's expertise, and the meticulous process behind creating the ice cream. This reinforces values like quality, artisanship, and passion.
• •Highlight Premium Ingredients: Regularly talk about the specific high-quality ingredients used (e.g., Valrhona chocolate, Sicilian pistachios, fresh fruits) and why they are chosen. This supports the premium and naturalness aspects of the brand.
• •Showcase Creativity and Innovation: Use enthusiastic and evocative language when introducing new or seasonal flavors. Emphasize the unique combinations and the "dessert-like" experience of each scoop.
• •Engage Authentically and Warmly: In all customer interactions, whether online or in-person (and reflected in online communication about service), maintain a friendly, welcoming, and genuinely appreciative tone. Respond to reviews and comments in a way that reflects the brand's commitment to customer happiness.

Percepción Social

Highly Regarded, Worth the Hype (and Wait/Price), Gourmet Treat, Innovative and Unique, Reliable Quality, Friendly and Welcoming Establishment

Ejemplos de Copy

• •Headline: Beyond Ice Cream. This is Hokey Pokey. Body: We don't just make ice cream. We craft experiences. Each scoop is a testament to our passion, born from a patissier's dream and the world's finest ingredients. Taste the difference dedication makes. #HokeyPokeyPerfection #ArtisanIceCream
• •Headline: Why Settle for Ordinary? Discover Your New Obsession. Body: Tired of the same old scoops? At Hokey Pokey, innovation is our sweetest ingredient. From hand-scraped Bourbon vanilla to unexpected seasonal creations, prepare for a flavor journey that redefines dessert. What will be your adventure today? #TasteTheUnexpected #BerlinFoodFinds
• •Headline: The Secret's Out: It’s All About Real Ingredients. Body: Pure Valrhona chocolate. Sun-ripened Sicilian pistachios. No compromises, no shortcuts. Just the pure, unadulterated joy of artisanal ice cream, handcrafted daily for your delight. Experience the Hokey Pokey promise. #PureIngredientsPureJoy #CraftedWithCare
• •Headline: More Than a Treat. It's a Hokey Pokey Moment. Body: Life's too short for anything less than extraordinary. Gather your friends, treat yourself, and savor a moment of pure bliss with Berlin’s most talked-about ice cream. Because every day deserves a touch of Hokey Pokey magic. #BerlinSweets #IceCreamLovers
• •Headline: From Our Heart, To Your Cone. Body: It started with a vision: to share the art of high-gastronomy ice cream with everyone. Years later, our passion for perfection and the joy of seeing you smile continues to drive us. Thank you for being part of the Hokey Pokey family. #PassionForPatisserie #HokeyPokeyStory