Tono de Marca

encouraging, inspiring, and friendly

Valores de Marca

• •Quality & Craftsmanship
• •Beginner-Friendliness & Accessibility
• •Encouragement & Community
• •Creativity & Self-Expression

Mejores Prácticas

• •Always Use an Encouraging Tone: Every piece of copy, from a product description to a social media reply, should be supportive. Use words like "your journey," "we'll guide you," "you can do it," and "let's create."
• •Highlight Quality and Completeness: Continuously reinforce the value by mentioning the premium components (beechwood hoops, DMC thread, detailed instructions, video tutorials). This justifies the price point and builds trust.
• •Tell the "Why" Behind the Craft: Connect with customers on an emotional level. Frame embroidery not just as a hobby, but as a way to relax, de-stress, and practice mindfulness. Use phrases like "creative therapy," "mindful moments," and "the joy of making."
• •Maintain a Personal Voice: Write as if you are the founder, September, speaking directly to a friend. Use "I" and "we" to create a personal connection, share small anecdotes or tips, and always respond to comments and reviews warmly and personally.
• •Focus on the End Benefit: While the features (materials, instructions) are important, the copy should emphasize the benefit: the feeling of pride in a finished project, the new skill learned, and the beautiful piece of art created. Show and tell what's possible.

Percepción Social

trustworthy, high-quality, and customer-centric

Ejemplos de Copy

• • ✨ Get ready to create some magic! ✨ Introducing our new 'Midnight Garden' Embroidery Kit. We've packed it with everything you need—premium beechwood hoop, DMC threads, and our signature step-by-step instructions—to help you unwind and stitch a masterpiece. Perfect for a quiet weekend project. Tap to start your next creative journey! #Eight22Crafts #EmbroideryKit #DIYCrafts #MindfulMaking
• •Feeling crafty? Your embroidery journey starts here.
• •Ever wanted to learn embroidery but didn't know where to start? We made this kit for you. Our Dreamy Boho Heart Sampler is your friendly guide to the world of stitching. We've included everything you need: pre-printed fabric, a rainbow of threads, and photo-packed instructions to teach you every stitch. Let's make something beautiful together.
• •Treat yourself to a little creative therapy. 🌿 Our entire collection of beginner-friendly embroidery kits is 15% off for a limited time! Find your perfect project and discover the joy of making something with your own hands. Shop now and start stitching!
• •Quality you can feel, guidance you can trust. Welcome to Eight22Crafts—let's encourage your creativity, one stitch at a time.