Tono de Marca

Thoughtful, Artistic, Friendly, with a touch of Playful Wit

Valores de Marca

• •Craftsmanship & Quality
• •Sustainability & Responsibility
• •Connection & Community
• •Artistry & Design
• •Making People Feel Good
• •Putting People First

Mejores Prácticas

• •Embrace "Thoughtful as Hell": Let this core phrase guide the voice. It’s a unique blend of genuine care and a bit of edgy confidence. Copy should feel warm and genuine, but not afraid to be a little playful or witty where appropriate.
• •Highlight Craftsmanship & Artistry: Use descriptive language that evokes the tactile and visual appeal of letterpress. Words like "handcrafted," "artisan," "ink," "impression," "texture," and "design-led" reinforce the quality and artistic value.
• •Weave in Sustainability Naturally: Mention eco-friendly practices (recycled paper, plastic-free options) as a clear and consistent part of the brand's DNA, not just an afterthought. It’s part of being "thoughtful."
• •Foster Connection: Frame messaging around the joy of giving and receiving, the importance of human connection, and the power of a handwritten note to brighten someone's day. Use inclusive and friendly language.
• •Stay Authentic & Human: Avoid overly corporate or generic language. The "collective of nice people" vibe should come through. Use contractions, ask questions, and speak directly to the audience in a personable way. Let the passion for print and connection shine.

Percepción Social

High-Quality & Artistic, Eco-Conscious, Thoughtful & Unique, Supportive of Artists & Community, Premium Brand

Ejemplos de Copy

• •Product Description (New Card): Meet our latest letterpress lovely! Crafted by hand with heaps of heart (and sustainable paper, of course), this little gem is ready to deliver your brightest thoughts. Because some messages deserve more than a tap and a send. #ThoughtfulAsHell
• •Instagram Caption (Behind the Scenes): Ink on our hands, joy in our hearts. ✨ Another batch of handcrafted goodness rolling off the press. We believe in the magic of a handwritten note – a small piece of art to make someone’s day. Who are you sending smiles to this week? #EggPress #LetterpressLove #MakingNiceCards
• •Email Subject Line (Promotion): A little something special (and sustainable!) just for you.
• •Website Banner (General): Egg Press: Spreading smiles, one beautifully crafted, consciously made card at a time. Find yours.
• •Social Media Ad (Brand Awareness): Tired of texts that disappear? Send something they'll treasure. Egg Press creates artful letterpress cards that feel as good to send as they do to receive. Crafted with care, designed with love, and always thoughtful as hell. [Link]