Tono de Marca

Empowering, friendly, and fashion-forward, with an approachable, celebratory, and enthusiastic personal touch, making customers feel confident and stylish.

Valores de Marca

• •Empowerment
• •Inclusivity
• •Individuality and Style
• •Community
• •Authenticity

Mejores Prácticas

• •Lead with Empowerment: Every piece of copy, from a product description to a social media caption, should aim to uplift and empower the customer. Use positive, confident, and inclusive language.
• •Embrace the Founder's Story: Weave the authentic story of Effy into the brand narrative. This adds a unique, personal touch that resonates with customers and differentiates the brand.
• •Use "Wow" as a Guiding Principle: The tagline "Wear Your Wow" is a powerful asset. Use it as a filter: Does this copy make the customer feel their "wow"? Does it reflect that feeling of excitement and confidence?
• •Foster Community with Language: Use inclusive terms like "Effys Babes" or "our community" to make customers feel like they are part of a group. Encourage interaction by asking questions and featuring user content.
• •Adapt Tone by Platform, Not by Voice: While the core brand voice is empowering and friendly, the tone can be adapted. Keep it energetic and fast-paced on TikTok, visually aspirational on Instagram, and community-focused on Facebook, all without losing the central personality of the brand.

Percepción Social

Highly positive, viewed as a supportive community for 'Effys Babes' due to its inclusive, empowering message, wide size range, and engaging social media presence.

Ejemplos de Copy

• •Stop scrolling, your weekend showstopper has arrived! ✨ This is not just a dress; it’s a feeling. It’s that ‘Wear Your Wow’ moment we live for. Available now in sizes 6-22, because every body deserves to feel fabulous. Tap to shop!
• •Got an event? We’ve got the outfit that will have everyone asking, 'Where did you get that?!' Handpicked by our founder Effy, our occasion wear is designed to flatter, celebrate, and empower. Find your perfect fit and feel amazing. #EffysBoutique
• •Welcome to Effy's Boutique. We believe style has no size. Inspired by our founder's journey, we're on a mission to empower every woman to find her 'wow'. Shop our handpicked collections of chic casual and occasion wear.
• •Outfit check! spinning into the new week with this must-have combo. Comfort? Check. Style? Check. Feeling 100% myself? CHECK! Get the look at Effy’s. #EffysBoutique #CorkFashion #WearYourWow #MidsizeFashion
• •Hey Babe! Your Weekly Dose of 'Wow' is Here ✨Ready to feel empowered? Our latest collection, handpicked by Effy, has just landed. From everyday chic to that special occasion showstopper, we've got the pieces that celebrate YOU. Because at Effy's, fashion is for every body.