Tono de Marca

Aspirational & Inspiring, Quality-Conscious & Trustworthy, Friendly & Welcoming, Enthusiastic & Passionate

Valores de Marca

• •Quality: Offering products from "top brands in the UK, ensuring that every item is of the highest quality and design."
• •Customer Satisfaction: Committed to "providing exceptional customer service" and guiding customers through their experience.
• •Enhancing Outdoor Lifestyle: Believing "every home deserves a space where cooking, dining, and socialising come together under the open sky."
• •Passion for Outdoor Living: Driven by a genuine love for outdoor dining and entertaining.
• •Creating Sanctuaries: Helping customers "kindle the embers of your outdoor sanctuary."

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., aspirational, friendly, expert), including approved vocabulary, phrases to use/avoid, and examples. Share this with anyone creating content.
• •Focus on "Creating Experiences": Instead of just listing product features, write copy that evokes the feelings and experiences the products enable – warmth, connection, relaxation, culinary delight. Use sensory language.
• •Emphasize Quality and Expertise: Consistently mention the high quality of materials, craftsmanship, and the expertise behind product selection and customer service. This builds trust and justifies premium positioning.
• •Maintain a Welcoming and Inclusive Dialogue: Use inviting language. Address the customer directly (e.g., "your garden," "help you create"). Encourage interaction and position the brand as a helpful partner in their outdoor living journey.
• •Ensure Consistency Across All Channels: The tone used on the website (product descriptions, 'About Us' page, blog posts) should be mirrored in social media captions, email marketing, and any advertisements to create a cohesive and recognizable brand identity.

Percepción Social

A go-to specialist for high-quality outdoor living and heating products in the UK; A provider of aspirational yet accessible solutions for creating beautiful and functional garden spaces; A customer-focused company that values quality and a positive purchasing experience.

Ejemplos de Copy

• •Headline: Transform Your Garden into an Oasis of Warmth. Body: Imagine evenings filled with laughter, the inviting glow of a fire, and delicious meals shared under the stars. At Garden Hearth UK, we handpick the finest outdoor kitchens, fire pits, and BBQs to help you craft your perfect outdoor sanctuary. Quality that lasts, moments that linger. Explore our collection today.
• •Headline: Gather 'Round. Your Dream Outdoor Space Awaits. Body: From sizzling summer barbecues to cozy autumn evenings by the fire, Garden Hearth UK brings your outdoor vision to life. Discover premium brands and expert advice to create a welcoming haven for family and friends. Let's build your beautiful escape.
• •Headline: More Than Just a Fire Pit. It's the Heart of Your Garden. Body: At Garden Hearth UK, we believe in the magic of an open flame – a place to connect, unwind, and create memories. Our curated selection of fire pits and outdoor fireplaces combines stunning design with enduring quality, ensuring your garden becomes the favourite room of your home.
• •Headline: Elevate Your Outdoor Entertaining with Garden Hearth UK. Body: Passionate about al fresco dining? So are we! Explore our exquisite range of BBQs and outdoor kitchens, designed for both the budding enthusiast and the seasoned grill master. Experience the joy of outdoor cooking with the UK's finest, delivered to your doorstep.
• •Headline: Your Outdoor Story Begins Here. Body: Every garden has a story waiting to unfold. Let Garden Hearth UK provide the setting. With our commitment to quality craftsmanship and exceptional service, creating your ideal outdoor living space has never been easier. What will your garden say?