Tono de Marca

Heartfelt, Familial, Trust-Oriented

Valores de Marca

• •Family and Connection
• •Child-Centric Joy
• •Passion and Dedication
• •Quality and Care
• •Educational Play

Mejores Prácticas

• •Write From a Personal "We" Perspective: Always use "we," "our family," and "us" to reinforce the brand's story. Address the customer directly as "you" and "your family," creating a conversational and relational feel.
• •Focus on Emotional Benefits, Not Just Features: Instead of saying "12-megapixel camera," say "Capture the smiles you'll treasure forever." The benefit is the emotion and the memory, not the technical specification.
• •Tell the Founding Story Repeatedly: Weave the narrative of "a family passion" into product descriptions, emails, and social media. This story is the brand's most unique asset and a key differentiator.
• •Use Empathetic and Warm Language: Incorporate words like cherish, discover, grow, together, joy, laughter, and memories. This language reinforces the brand's core values and builds an emotional connection with parents.
• •Be the Solution to a Parental Need: Frame products as answers to a parent's desire to see their child happy, learning, and developing. The copy should show that the brand understands the customer's perspective and offers a trusted solution.

Percepción Social

A trustworthy, family-run boutique dedicated to child happiness.

Ejemplos de Copy

• •More than a camera, it's a memory-maker. Inspired by our own family moments, we chose this camera to help your little one capture their world, their way. Watch them discover their creativity and cherish the snapshots of joy they create. From our family to yours, these are the moments that matter.
• •Sparks of Joy, Seeds of Growth. At Educjouet, every toy is chosen with love, inspired by a family's passion for play. Discover games that build more than just skills—they build memories.
• •It all started with a simple family passion for the magic of playtime. We believe the right toy can do more than entertain—it can build confidence, spark imagination, and bring families closer. What's a cherished memory you have of playing as a child? #Educjouet #FamilyPassion #JoyfulLearning
• •We're not a big corporation. We're a family, inspired by our own children's laughter and curiosity. Educjouet was born from a desire to share that joy and to offer other families the kind of thoughtful, high-quality toys that we would want for our own little ones.
• •A little story from our family to yours...