Tono de Marca

professional, educational, and community-focused

Valores de Marca

• •Expertise and Credibility
• •Holistic Wellbeing
• •Community Building
• •Integrity

Mejores Prácticas

• •Always lead with credibility. Mention the credentials of authors and sources (e.g., "veterinarian-approved," "expert-led").
• •Employ precise, professional terminology but ensure it remains accessible. The goal is to educate, not alienate.
• •Use inclusive language like "together," "our community," and "join us" to reinforce the collaborative nature of the brand.
• •The tone should be that of a trusted colleague, not a lecturer. Frame advice as shared knowledge to help professionals enhance their own practice.
• •Every piece of copy should circle back to the core mission: improving the health, wellbeing, and happiness of dogs through credible information.

Percepción Social

The brand is perceived very positively by its audience. Customers and readers view "Edition Dog" as the "most trusted dog magazine" in the UK. Reviews consistently highlight the high quality and credibility of the content, describing it as the "only credible dog magazine available." The brand has successfully cultivated a reputation for being an essential resource for both dedicated dog owners and industry professionals who value evidence-based and expert-led advice.

Ejemplos de Copy

• •Are you seeing a rise in canine separation anxiety in your practice? Our latest feature, written by a certified animal behaviorist, delves into the root causes and offers three actionable strategies you can share with clients. Elevate your expertise. Read the new issue of Edition Dog Professionals now. #DogProfessionals #CanineBehavior #DogTraining
• •Welcome to the UK's leading community for dog professionals. You're now part of a network dedicated to the highest standards in canine care, health, and wellbeing. Explore the latest issue to discover expert insights on everything from holistic nutrition to innovative training techniques. Together, we elevate the industry.
• •Connect with a community that shares your passion and professionalism. Join the Edition Dog Professionals network for free and gain access to expert-led resources, industry news, and a platform to grow your business. Be part of the most trusted name in canine wellbeing.
• •Beyond the Bowl: A Professional's Guide to the Gut-Brain Axis in Dogs and Its Impact on Behavior.
• •Edition Dog Professionals was founded on a simple principle: to empower those who dedicate their lives to dogs. Born from the UK's most trusted dog magazine, we provide a credible, independent platform for knowledge-sharing and community-building. We are for the professionals, by the professionals.