Tono de Marca

Academic, Refined, and Authoritative.

Valores de Marca

• •Artistic Integrity
• •Quality and Exclusivity
• •Accessibility and Curation
• •Legacy and Expertise

Mejores Prácticas

• •Prioritize Clarity and Precision: Use precise, art-historical terminology correctly. Avoid slang, casual contractions (e.g., use "do not" instead of "don't"), and overly enthusiastic marketing language. The copy should educate and inform, not just sell.
• •Maintain an Authoritative Voice: Write with confidence. The brand is an expert. Position descriptions and announcements as definitive statements, not suggestions. This builds trust with a knowledgeable audience.
• •Focus on the Artist and the Art: The brand is a facilitator, not the star. Ensure that the primary focus of any text is on the artist's vision, the artwork's context, and its technical execution. The brand's role is implicit in the quality of the work it presents.
• •Embrace Formal Language: Use complete sentences and structured paragraphs. The tone should mirror that of a respected gallery catalogue or an academic journal. This reinforces the brand's seriousness and intellectual rigor.
• •Use Passive Voice Strategically: While active voice is often recommended in marketing, a careful use of the passive voice can be effective for this brand. For example, "The piece was printed in Zurich..." sounds more formal and detached than "We printed the piece in Zurich...," which aligns with the brand's sophisticated tone.

Percepción Social

Within its niche, edition ars pro toto is perceived as a reputable, established, and serious art publisher. It is seen as a trusted source for acquiring authentic, high-quality editions from notable artists. The perception is one of a traditional gallery or art publisher that values discretion and expertise over mainstream visibility.

Ejemplos de Copy

• •edition ars pro toto is honored to announce our latest collaboration with [Artist Name], a series of lithographs exploring the dialogue between form and void.
• •This 12-color screenprint, 'Komposition 1A,' represents a pivotal moment in [Artist Name]'s exploration of geometric abstraction. Printed on 300gsm Hahnemühle cotton rag, each piece in this limited edition of 50 is hand-signed and numbered by the artist, embodying our commitment to exceptional quality.
• •Since 1992, edition ars pro toto has served as a bridge between the artist's studio and the discerning collector. Our purpose is to foster a deeper appreciation for contemporary art through meticulously curated and produced editions.
• •New Release: The Complete Portfolio of [Artist Name] | edition ars pro toto
• •Acquire this significant work for your collection. Inquire for pricing and provenance details.