Tono de Marca

Joyful and Celebratory, Friendly and Approachable, Caring and Thoughtful, Enthusiastic and Positive, Appreciative

Valores de Marca

• •Joy and Connection
• •Fun, Fresh & Authentic
• •Customer Delight (The "WOW" Factor)
• •Quality and Craftsmanship
• •Innovation in Gifting ("Gift Differently")
• •Excellent Customer Service
• •Community Support & Giving Back
• •Sustainability

Mejores Prácticas

• •Embrace "Joyful" Language: Use positive, uplifting words and phrases. Focus on happiness, celebration, delight, surprise, and connection. Words like "joy," "smile," "delight," "celebrate," "wow," "special," "thoughtful," and "cherish" fit well.
• •Speak from the Heart (Authenticity): Write as if you're genuinely excited about making someone's day. Let the passion for the products and the act of gifting shine through. Be warm, approachable, and avoid overly corporate or stiff language.
• •Focus on the "Why" (The Emotion): Highlight the emotional benefit of sending an Edible Blooms gift – making someone feel loved, appreciated, remembered, or celebrated. Connect the product to the feeling it evokes.
• •Keep it "Fresh" and Engaging: While maintaining core messaging, don't be afraid to be creative with descriptions and calls to action. Use vibrant adjectives and sensory language that appeals to sight and taste (e.g., "decadent," "luscious," "vibrant," "sparkling").
• •Reinforce Core Values Subtly: Weave in elements of your brand values naturally. For instance, mentioning "handcrafted with care" speaks to quality and authenticity, while "gift differently" reinforces innovation. Ensure the copy reflects the "Fun, Fresh & Authentic" ethos.

Percepción Social

Positive and Trusted, Deliverer of Happiness, High-Quality Products & Presentation, Good Customer Service, Innovative and Unique

Ejemplos de Copy

• •Headline: Send a Bundle of Delicious Joy! Body: Brighten their day the sweetest way possible. Our handcrafted chocolate bouquets and gourmet gift hampers are packed with love and designed to WOW. Because some moments are too special for ordinary. Gift differently with Edible Blooms NZ!
• •Headline: Make Their Milestone Unforgettable. Body: From birthdays to 'just because,' celebrate every occasion with a sprinkle of surprise and a whole lot of yum! Edible Blooms NZ delivers smiles NZ-wide, handmade with the finest ingredients and a personal touch. What happy moment will you create today?
• •Headline: Thinking of Them? Show It Sweetly. Body: Sometimes, a little treat says it all. Let them know you care with a unique gift from Edible Blooms NZ. Our delightful creations are more than just chocolates; they're a heartfelt message, beautifully wrapped and delivered with happiness.
• •Headline: The "WOW" is Guaranteed. The Smiles? Even More So! Body: Looking for that perfect gift that leaves them speechless (in the best way)? Explore our stunning range of edible arrangements – from decadent donut bouquets to luxurious hampers. At Edible Blooms NZ, we’re experts in the art of joyful giving.
• •Headline: Freshly Made, Lovingly Sent, Happily Received. Body: It’s not just a gift; it’s an Edible Blooms experience! We pour care into every creation, ensuring your thoughtful gesture arrives looking incredible and tasting even better. Because making someone's day is what we do best.