Tono de Marca

Rebellious, audacious, and expressive; confident and unapologetic, using direct and powerful language with a touch of glamour and luxury. Often uses words like "bold," "edgy," "iconic," "rebellion," and "masterpiece".

Valores de Marca

• •Self-Expression and Individuality
• •Artistic Authenticity
• •Rebellion and Non-Conformity
• •Alternative Luxury

Mejores Prácticas

• •Embrace the Audacity: Use strong, confident, and active language. Avoid passive or hesitant phrasing. Words like "unleash," "defy," "own," and "declare" fit the brand's voice.
• •Center the Art: Always connect the fashion back to the art of Don Ed Hardy. Use terms like "masterpiece," "artistry," "tattoo-inspired," and "wearable art" to reinforce the brand's authentic roots.
• •Speak to the Rebel: Address the customer as an individual who is confident, unique, and not a follower. Use "you" and "your" to make the copy personal and empowering.
• •Stay Visually Driven: The copy should complement the bold visuals. Keep text concise and impactful. Use short, punchy headlines and sentences that grab attention.
• •Be Unapologetic: The brand has a controversial past. Own it. The copy should reflect a brand that is confident in its identity and its resurgence, without apologizing for its bold aesthetic.

Percepción Social

Polarized and generational. Millennials often associate it with a 'tacky' or 'gaudy' trend due to past over-saturation, while Gen Z perceives it as a vintage, cool, Y2K-era brand, drawn to its bold graphics and rebellious spirit, fueling its revival. In the Philippines, it's recognized for its connection to tattoo culture and edgy style.

Ejemplos de Copy

• •Don't Just Wear a Shirt. Wear a Statement. Your style is your story. Make it loud, bold, and unapologetically you. Our iconic tattoo-art apparel isn't for everyone. It's for the one-of-a-kind. #InkYourStory
• •They Told You To Follow The Rules. We Made Our Own. Ed Hardy isn't just fashion; it's a rebellion against the ordinary. Each piece is a masterpiece of defiance, designed for those who live by their own code. Shop the new collection.
• •The Original. The Icon. The Revival. Before it was a trend, it was an art form. We brought tattoo artistry to the world of fashion, and the legacy continues. Rediscover the bold graphics and audacious spirit of Ed Hardy.
• •Not For The Faint of Heart. Our designs are loud. Our colors are vibrant. Our message is clear: be yourself. Explore our collection of graphic tees, hoodies, and truckers that refuse to blend in.
• •United By Ink. Defined By You. We are a community of free spirits, artists, and rebels. Our clothes are the canvas for your identity. Show the world who you are. #EdHardyPH