Tono de Marca

Professional, Expert, and Collaborative

Valores de Marca

• •Quality and Craftsmanship
• •Heritage Meets Innovation
• •Service and Partnership
• •Sustainable & Local Sourcing
• •Reliability and Trust

Mejores Prácticas

• •Always Balance Heritage and Innovation: In every communication, pair the concept of 'tradition' or 'heritage' with 'technology' or 'efficiency.' This is your core differentiator.
• •Speak the Language of Chefs: Use terminology that resonates with a professional kitchen. Focus on benefits like consistency, yield, traceability, and reliability rather than generic consumer terms.
• •Emphasize Partnership over Transaction: Use collaborative language ('your partner,' 'we work with you,' 'we support your kitchen'). Frame the relationship as a professional alliance.
• •Lead with Quality and Provenance: Always highlight that the meat is 'premium,' 'Scottish,' and 'sustainably sourced.' This builds trust and justifies a premium positioning. Mention accreditations in relevant materials to reinforce credibility.
• •Maintain a Professional and Confident Tone: The copy should be polished, direct, and assured. It should reflect the high standards of the products you sell and the clients you serve. Avoid overly casual or familiar language.

Percepción Social

Within its target market of chefs and food service managers, it is perceived as a Specialized, High-End Supplier, Modern and Efficient, and Credible and Trustworthy.

Ejemplos de Copy

• •Headline: Heritage in Craft. Innovation in Service. Body: Edgefield Craft Butchers combines generations of butchery expertise with modern, seamless logistics. We provide Scotland's professional kitchens with premium, locally-sourced meats they can trust. Let's become partners in craft.
• •Headline: Your Partner in the Kitchen. Body: We deliver more than just premium meat; we deliver reliability. Expertly sourced and masterfully cut produce, supported by technology that makes your job easier.
• •Text: A chef’s creativity deserves a foundation of uncompromising quality. At Edgefield, we honour our family's butchery legacy by providing Scotland's finest kitchens with precisely the cuts they need, backed by service that understands the pace of your world. #ForChefs #ScottishButchery #Craftsmanship #Foodservice
• •Subject: A butchery service designed for your kitchen's standards.
• •Text: While our name is new, our expertise is not. Founded in 2024, Edgefield Craft Butchers is the culmination of over 20 years in the trade and a family legacy of master butchers. We merge that passion for artisanal quality with the efficiency of modern technology, ensuring every chef we partner with receives the finest product with seamless service.