Tono de Marca

Sincere, premium, and connected to nature. The language is evocative and aims to create an emotional connection with the customer, emphasizing authenticity, high-end quality, and a deep link to the natural world.

Valores de Marca

• •Sustainability
• •Craftsmanship
• •Personalization
• •Heritage and Tradition

Mejores Prácticas

• •Always integrate the eco-friendly aspect into your messaging, whether it's sustainable wood sourcing or the tree-planting program.
• •Weave the brand's origin story into the copy whenever appropriate to add authenticity and emotional weight.
• •Use words like "handcrafted," "unique," and "one-of-a-kind" to highlight the special nature of each watch due to the natural wood grain.
• •Write copy that evokes feelings of adventure, connection to nature, and the value of giving a meaningful gift, using phrases like "connects you to the earth" and "a story on your wrist."
• •Maintain a sophisticated and descriptive language to reflect the high-quality nature of the products, avoiding overly casual slang to uphold the brand's premium positioning.

Percepción Social

Positive, with customers appreciating the unique aesthetic and eco-friendly aspects of the products. Perceived as trustworthy, legitimate, and a key player in the niche market for unique, sustainable, and meaningful wooden accessories.

Ejemplos de Copy

• •Your next adventure is calling. The Opulent Ebony, crafted from sustainable wood, is as rugged as the trails you conquer and as stylish as the city you navigate. Wear a story on your wrist. #EcoWoodWear #WoodenWatch #AdventureReady
• •Make your time matter. With every watch you purchase, we plant a tree, helping to restore our planet's forests. Choose a watch that gives back. #1Watch1Tree
• •More than a gift, it's a memory. Engrave a personal message on the back of our Arboré Blue watch and create a timeless keepsake. Handcrafted from sustainable wood, it’s a gift that carries a story.
• •From our family to yours. Inspired by a love for nature and craftsmanship, Eco Wood Wear was founded on a passion for creating something meaningful. Discover our collection and carry on the tradition.
• •Still thinking about it? The Ember Blue is waiting for you. Its unique wood grain and handcrafted quality make it a one-of-a-kind timepiece. Lightweight, stylish, and connected to the earth. Don't miss out.